Responsibilities

• 1. Lead Member Lifecycle Strategy
• Develop lifecycle strategies that support key member moments, including onboarding, activation, engagement, renewal, retention, win-back, and long-term member value.
• Translate business priorities, member needs, and performance data into clear lifecycle plans that drive measurable impact.
• Identify opportunities to help members better understand, use, and experience the full value of USCCA Membership.
• 2. Champion Personalized Member Experiences Strategies
• Move USCCA beyond broad, one-size-fits-all communications by creating more relevant experiences based on member behavior, lifecycle stage, engagement signals, product usage, interests, and needs.
• Think through the lens of the individual member:
• Who is this member?
• What do they care about?
• What have they already done?

Requirements

• 7+ years of experience in lifecycle marketing, member experience, customer engagement, retention marketing, CRM strategy, subscription growth, or a related field
• Demonstrated ownership of activation, engagement, retention, churn, LTV, NPS, or similar lifecycle KPIs
• Experience working in a subscription, membership, SaaS, direct-to-consumer, financial services, insurance, training, education, community, or recurring revenue business strongly preferred
• Strong understanding of personalization, segmentation, lifecycle journeys, behavioral triggers, and customer/member engagement strategy
• Strong understanding of AB Test methodologies and measurement plans that prove incrementality
• Functional experience with enterprise marketing automation platforms and customer data tools such as Braze, Salesforce, etc.
• Proven ability to use data to identify opportunities, prioritize work, measure performance, and improve business outcomes
• Experience building lifecycle strategies that move beyond bulk communications and support more personalized member or customer experiences
• Experience influencing cross-functional teams without direct authority
• Strong communication skills with the ability to translate complex strategy into clear priorities, plans, and recommendations

Preferred

• Genuine interest in, understanding of, or personal connection to the self-defense, preparedness, or concealed carry lifestyle strongly preferred