Senior Manager, Media Strategy Shopper & Platinum Partners at Best Buy | Minneapolis, MN | $93K/yr – $167K/yr

Best Buy

Senior Manager, Media Strategy Shopper & Platinum Partners

Minneapolis, MN (Hybrid)

$93K/yr – $167K/yrSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive integrated media strategy and execution for retail-focused brands across brand and shopper channels.

Own development and optimization of full-funnel media plans aligned to category priorities.
Must-have: 8+ years of media strategy experience in retail or consumer markets.
Standout: Cross-functional leadership and mentorship across analytics, creative, and product teams.

Job Description

Responsibilities

Support the development and execution of integrated media strategies across brand and shopper channels, ensuring alignment with category priorities and marketing objectives
Lead the execution and optimization of full-funnel media plans connecting brand awareness, consideration and conversion
Partner with analytics teams to evaluate media effectiveness and support measurement frameworks (e.g., MMM, MTA, incrementality testing)
Collaborate with creative, channel owners, brand strategy, partner category marketing, product and retail teams to ensure media plans are aligned with broader initiatives
Stay current on media trends, retail media developments, and emerging technologies, making recommendations that enhance media performance and operational efficiency
Provide guidance and mentorship to team members, maintaining a collaborative, data‑driven mindset

Requirements

8 years of media strategy experience across brand and shopper environments, ideally within retail or consumer focused industries
3 years of indirect or direct people leadership experience
Expertise in shopper marketing, integrated media planning across digital channels and partner-led campaigns
Ability to lead teams and manage cross functional initiatives
Excellent communication and stakeholder management skills

Preferred

Experience working directly with major brand partners or enterprise level advertisers
Background in retail media networks or shopper focused marketing
Experience collaborating with product teams on media and retail media capabilities
Ability to translate insights into compelling strategic narratives and partner recommendations
Familiarity with omnichannel media planning and measurement
Ability to lead teams through change and drive strategic evolution

Benefits

We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our Benefits Include
- Competitive pay
- Generous employee discount
- Physical and mental well-being support

Best Buy

3.6 Glassdoor

At Best Buy, our purpose is to enrich lives through technology. We do that by leveraging our unique combination of tech expertise and human touch to meet our customers’ everyday needs, whether they come to us online, visit our stores or invite us into their homes. With over 1,000 stores and more than 90,000 employees in the United States and Canada, we solve key human needs in the areas of productivity, security, health, entertainment, connectivity, and more. We’re a community of courageous change-makers, ambitious collaborators, and inspiring friends. Whether it’s working as a Geek Squad Agent, an in-store advisor, or in our corporate office, we offer each other support and prepare for what might come next. We wake up every morning so we can do our part in shaping the future of a changing world. Together, we raise the bar for what’s possible and dream up new solutions to problems we’ve never encountered. We master innovative skills that we didn’t know were within grasp and turn everyday interactions into human connections built to last. If change motivates you, if technology inspires you — we’re here for you. Tomorrow works here™.

Founded in 1966

Richfield, Minnesota, US

73K employees (3,120 in marketing)

jobs.bestbuy.com

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