Senior Manager, Media Strategy & Communications Planning at United Fidelity Bank | USA

United Fidelity Bank

Senior Manager, Media Strategy & Communications Planning

USA (On-site)

Salary Not AvailableSenior Level9+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive AutoNation’s media strategy and planning across markets with cross-functional governance and a strong leadership role.

Own media objectives, KPIs, and success metrics aligned to enterprise goals.
Must-have: 9+ years of integrated media planning & strategy with multi-market leadership.
Standout: Leads Strategy and Planning team, governance, and cross-functional execution across Analytics, Finance, and Agencies.

Job Description

Responsibilities

Define media objectives, KPIs, and success metrics aligned to enterprise goals.
Establish audience segmentation and orchestration logic across the full customer journey.
Define channel roles and upper/mid/lower funnel investment strategy.
Lead media mix optimization and investment modeling.
Design the enterprise measurement framework, including diagnostics, incrementality testing, and structured learning agendas.
Define and continuously evolve the media operating model (workflows, tools, AI enablement, planning cadence).
Identify scalable innovation opportunities and prioritize strategic tests.
Partner cross-functionally to ensure plans reflect both brand strategy and local market realities.
Track automotive, digital, and societal trends; provide thought leadership and innovative planning approaches.
Own vendor relationships and stewardship.
Oversee development of quarterly and monthly communications plans.
Approve budget allocations across lines of business, markets, and channels.
Define flighting, sequencing, and reach/frequency guardrails.
Prioritize major launches, test roadmaps, and strategic initiatives.
Ensure cross-channel creative and messaging alignment.
Provide clear guidance on investment strategy, trade-offs, and performance shifts.
Lead and develop Strategy and Planning team members.
Align with Analytics, Finance, Operations, and Agency partners to ensure strategic intent translates to execution.
Ensure governance and accountability across planning and activation.
Mentor, develop, and evaluate direct reports through effective delegation, performance reviews, and career development planning.

Requirements

9+ years of integrated media planning & strategy experience, including leadership of multi-market/localized strategies.
Hands-on (‘keyboard’) media planning and buying experience, complemented by agency-side expertise, with a strong background in automotive and/or retail marketing.
Proven ability to manage teams, vendors, and large-scale budgets.
Expertise in translating market insights into multi-channel strategies.
Strong analytical, strategic, and leadership skills

Benefits

Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

United Fidelity Bank

3.4 Glassdoor

United Fidelity Bank is available to help with your personal, commercial and lending needs. Whether you are looking for a high yield checking account, savings account, certificate of deposit (CD), mortgage loan, or an ATM near you, United Fidelity Bank is ready to meet your financial needs!Business BankingPersonal BankingMortgage LendingHealth Savings AccountCommercial LendingConsumer LendingAccess AnytimeUltimate Deposit DirectUltimate AccessEnjoy FREE, convenient banking. Your United Fidelity Bank account information is available 24 hours a day.Online Banking and Bill PayNotifi AlertsMobile BankingSurcharge-Free access to over 93,000 ATMsAllpoint Network®Money Pass®Alliance OneTMVisit www.unitedfidelity.com or one of our local banking centers below:Evansville, INMount Vernon, INNewburgh, INFort Branch, INFort Myers, FLFort Walton Beach, FLDestin, FLChicago, ILDenver, COAurora, COCarmel, INShelbyville, ILSt. Elmo, ILHerrick, ILCowden, IL

Founded in 1914

Evansville, Indiana, USA

178 employees (4 in marketing)

www.unitedfidelity.com

36% recommend to a friend