Senior Public Relations Manager
audioeye
USA (Remote)
In-houseTravel-HealthcareSenior level5+ years exp.
1 day ago
Senior Manager, Media Relations
District of Columbia, USA (Remote)
$106K/yr – $164K/yrSenior Level6+ years expFull time
Posted 2 months ago
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Job Summary
Own the external storytelling engine by shaping APA’s media relations and expert network to secure journal coverage and science-based stories across major outlets.
- Media Relations & Expert Network: manage inquiries, cultivate journalist relationships, and identify experts for compelling opportunities.
- Journal Promotion & Monitoring: lead press releases, advisories, and proactive outreach to spotlight journals and research; oversee journal review for news trends.
- Strategy & Analytics: develop pitching approaches, track coverage, and synthesize findings into program improvements.
Job Description
Responsibilities
- Manage complex media inquiries, identifying appropriate experts and recommending strategic approaches
- Build and maintain relationships with reporters, editors, and producers across mainstream, trade, and emerging media platforms
- Execute proactive media outreach and develop pitching strategies to expand APA's media presence
- Issue media advisories or recommend approaches for breaking news stories, including developing and maintaining lists of expert psychologists available to respond
- Develop media content including press releases, reporter pitches, talking points, and expert advisories
- Serve as primary Public Affairs liaison for APA Publishing, developing and implementing media strategies for APA’s journals and books
- Oversee the process of reviewing APA's journals for newsworthy research and trends, managing the work of other staff and consultants
- Oversee development and distribution of press releases and proactive media outreach promoting journal research
- Develop and implement new approaches to increase research coverage
- Ensure APA can efficiently collect, track, assess, and reach a deep pool of subject matter experts in the field. Oversee tools needed to support this work, including APA's Media Referral Service
American Psychological Association
The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States and is the world's largest association of psychologists. APA's membership includes more than 157,000 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance psychology as a science, as a profession and as a means of promoting human welfare.The mission of the APA is to advance the creation, communication, and application of psychological knowledge to benefit society and improve people’s lives.
Traffic Signals
Monthly Visitors
8.2M
Monthly Google Ads Budget
$848K
Traffic Source Mix
Search
66%
Direct
25%
Referral
8.1%
Social
0.5%
Paid
0.3%
Headcount Trend
Current headcount: ~3.8K
Marketing Team
Marketing Team Size
195 (5% of company)
Marketing Roles Posted (Last 30 Days)
1
