Senior Manager, Media Measurement Strategy at Keurig Dr Pepper Inc. | Burlington, MA | $131K/yr – $180K/yr

Keurig Dr Pepper Inc.

Senior Manager, Media Measurement Strategy

Burlington, MA (On-site)

$131K/yr – $180K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the end‑to‑end measurement engine for media, balancing immediate lift with longer‑term value and turning complex analytics into leadership ready guidance.

Measurement Strategy: define guardrails, learning agendas, and interpretation rules for both short and long horizon outcomes.
In‑Flight Optimization: partner with media teams to provide decision ready guidance and distinguish directional signals from validated impact.
Enterprise & Brand Allocation: quantify marginal returns and trade offs across media and growth levers to inform planning and budget decisions.

Job Description

Measurement Strategy & Effectiveness
Ensure media performance is grounded in causal incrementality
Balance short‑term performance signals with long‑term value implications to ensure decisions do not optimize one horizon at the expense of another
Own interpretation and application of short and long‑term measurement outputs
Define measurement guardrails and learning agendas
In‑Flight Optimization Support
Partner with media teams to provide decision‑ready guidance during campaigns
Help identify where incremental dollars should be shifted to improve return
Clearly communicate confidence levels, limitations, and tradeoffs with in‑flight signals
Help teams distinguish between directional signals and validated impact
Enterprise & Brand Allocation
Lead cross‑brand and cross‑lever investment analyses
Quantify marginal returns and trade‑offs across media and other growth levers
Support annual planning and incremental budget decisions
Business Translation & Storytelling
Turn complex analysis into clear, concise recommendations
Frame size of prize, risk, and uncertainty for senior leadership
Represent measurement outcomes with influence and credibility
Team & Capability Building
Manage and mentor the analyst supporting this function

Keurig Dr Pepper Inc.

3.4 Glassdoor

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.

Founded in 1981

Burlington, Massachusetts, USA

13K employees (1,517 in marketing)

www.keurigdrpepper.com

60% recommend to a friend

60% CEO approval