Senior Manager, Media Architect 

Responsibilities

• Omnichannel strategy: Design holistic DTC and HCP media plan aligned to brand strategy/ objectives, ensuring appropriate spend against upper and lower funnel engagement, channel mix, and budget
• Media buying: Oversee media buying and placement, ensuring effective campaign execution, audience prioritization, and fulfillment of deliverables
• Agency / Vendor: Serve as the primary account lead for media agency partners, maximizing MROI by managing performance, fostering innovation, providing independent perspective, and maintaining strong top-to-top relationships
• Orchestration: Ensure coordinated deployment across field and digital channels across related campaigns and collaborate with brand leads and scrum teams on execution (e.g., ensuring media placement is aligned to strategy)
• Cross-channel planning: Plan and optimize cross-channel media investments/budget by defining and manage channel roles, sequencing, and investment mix –ensuring appropriate media spend against upper and lower funnel conversion
• Performance measurement: Establish measurement plans (e.g., KPIs) to maximize ROI in commercial / media spend and develop test-and-learn frameworks to inform in-sprint optimizations, partnering with I&A team to perform analytics to translate test insights into actions
• Procurement: Support design Requests for Proposal (RFP) associated with media, working closely with the procurement team and internal media CoE

Requirements

• Bachelor’s degree required, Preferred Advanced degree (MBA, MS, PharmD, or related).
• 7+ years of digital media planning experience with ownership of omnichannel strategy or execution in the pharmaceutical or healthcare sector
• Proven leadership of media teams with demonstrated ability to guide workload, priorities, and cross-functional collaboration
• Direct experience working in regulated pharma environments
• Strategic thinker with strong commercial acumen
• Structured and data-driven decision-making capability
• Collaborative across analytics, brand, and agency partners
• Skilled at navigating Medical and Commercial priorities
• Exceptional communication skill, with the ability to collaborate across teams and influence stakeholders
• Omnichannel media planning across HCP and DTC environments