Responsibilities

• Conduct A/B testing and implement experimental methodologies across owned and offsite digital channels.
• Analyze channel and audience data to uncover trends and support strategic decisions across business units.
• Manage complex cross-functional programs in a global environment with governance standards and best-practice guidelines.
• Conduct targeted analyses to address business questions and inform operational improvements; translate findings into insights for business partners.
• Support KPI definition, customer health analysis, and performance tracking.
• Execute analytics projects that deliver insights to support business decisions within a defined area; review curated data and dashboards to identify trends and performance drivers.
• Collaborate with business partners to define analytical needs and priorities, ensuring accuracy and integrity of data used in analyses and reporting.
• Communicate insights effectively through presentations and executive-ready summaries; prepare and present findings to stakeholders in a clear and visually compelling format.
• Manage multiple projects simultaneously and prioritize based on business impact; support development of KPI frameworks and measurement methodologies.
• Data & Technology: Utilize SQL, Tableau, and clean-room environments to manage data integration and privacy-safe measurement.

Requirements

• Bachelor’s degree in Business, Analytics, marketing or related discipline.
• 6+ years of experience in analytics or business performance roles.
• Strong analytical skills with experience interpreting data from dashboards and curated assets.
• Ability to conduct ad hoc analyses and synthesize findings into actionable recommendations.
• Proven experience managing large scale A/B testing and experimentation programs.
• Strong understanding of A/B testing, MMM, and optimization methodologies.
• Experience working across web, email, and digital marketing channels (Meta, programmatic, TV, etc.) as well as footprint.

Preferred

• Understanding of media network monetization models and advertising performance metrics preferred.
• Experience analyzing audience engagement and campaign effectiveness across digital platforms preferred.
• Agency media background preferred.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.