Responsibilities

• Conduct A/B testing and implement additional experimental methodologies across owned and offsite digital channels.
• Analyze channel, audience data to uncover trends and support strategic decisions across business units.
• Demonstrated ability to manage complex, cross-functional programs in a global environment.
• Governance standards, workflows, and best-practice guidelines
• Conduct targeted analyses to address business questions and inform operational improvements.
• Translate findings into insights and recommendations for business partners.
• Support KPI definition, customer health analysis, and performance tracking.
• Execute analytics projects that deliver insights to support business decisions within a defined area.
• Review curated data and dashboards to identify trends, anomalies, and performance drivers.
• Conduct ad hoc analyses to address emerging business questions and opportunities.

Requirements

• Bachelor’s degree in Business, Analytics, marketing or related discipline.
• 6+ years of experience in analytics or business performance roles.
• Strong analytical skills with experience interpreting data from dashboards and curated assets.
• Ability to conduct ad hoc analyses and synthesize findings into actionable recommendations.
• Understanding of media network monetization models and advertising performance metrics preferred.
• Experience analyzing audience, audience engagement and campaign effectiveness across digital platforms preferred.
• Proven experience managing large scale A/B testing and experimentation programs,
• Strong understanding of A/B testing, MMM, and optimization methodologies
• Experience working across web, email, and digital marketing channels (Meta, programmatic, TV, etc.) as well as footprint.
• Agency media background preferred.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.