Responsibilities

• Developing multi-stakeholder, multi-channel awareness and nurturing plans to generate, qualify, and convert leads to sales.
• Executing new product and clinical indication launches, including measuring key launch success metrics.
• Creating and executing regional conference strategy to achieve expected return on investment.
• Creating and executing regional marketing strategies to drive interest, adoption, and utilization of DEXTER in key territories.
• Supporting DEXTER customer activation events including planning, coordination, promotion, and driving DEXTER demos.
• Anticipating selling needs of the Commercial Team to accelerate customer activation.
• Creating (including localizing Global Marketing assets) promotional collateral (e.g., sales aids, testimonials, brochures, stakeholder presentations, sales talk-tracks & objection handling) and sales training materials.
• Developing and executing US digital marketing content.
• Delivering field sales training on value proposition and features & benefits messaging, use of promotional assets, and competitive intelligence.
• Proactively communicating and sharing marketing initiatives and tools with the US Sales team.

Requirements

• Bachelor’s degree required, preferably in marketing, business, or life sciences.
• MBA desired.
• Minimum 5-7 years of experience in medical device, MedTech, or pharmaceutical Marketing.
• At least 3 of those years must be in industry.
• Ability to simplify complex inputs into a compelling promotional story that influences buying habits.
• Proven track record to collaborate with corporate teams and to develop strong sales partnerships to drive product/procedure adoption.
• Ability to establish and maintain active and collaborative relationships with sales personnel.
• Experience managing partnerships with external agencies to develop and produce on-brand content.
• Able to prioritize and pivot focus to meet evolving sales and customer needs while executing on marketing objectives.
• Product launch and / or market growth experience.

Benefits

• Opportunity to work in a fast-growing company active in one of the most promising fields of healthcare.
• A dynamic atmosphere with a team-focus and internationally-minded corporate environment.
• Comprehensive medical, dental and vision benefits.
• Participation in a 401(k) plan.
• Attractive talent development programs and initiatives empowering employees to enhance their skills and fostering professional development growth.