Responsibilities

• Brand, content & channel execution
• Plan and execute marketing across whatever mix of channels the audience and moment call for, including digital (search, organic and paid social, email, SEO/GEO), content (articles, video, newsletter), and print (direct mail, referral collateral, event and conference materials).
• Write, produce, and publish content yourself for most day-to-day needs; brief and manage freelance writers, designers, and videographers for specialized or high-volume work.
• Keep every piece of content on-brand against the Marketing Positioning & Brand Voice Guide, and route anything touching claims, outcomes, or fees through compliance review against the multi-state lawyer advertising rules before it ships.
• Referral marketing
• Build and run the firm's referral-marketing program to attorneys and law firms who need somewhere to send employee-side matters they can't take themselves.
• Extend that program to adjacent referral sources: executive search firms, wealth managers, HR and career consultants, and other advisors who work with the professionals FairPlay Law serves.
• Develop the outreach materials this audience actually responds to: peer-to-peer digital outreach, printed one-pagers and leave-behinds, and event or conference presence where it earns trust faster than a screen does.
• Direct-to-professional marketing
• Market directly to the white-collar professionals FairPlay Law serves, reaching them at the moments they're searching for help: a layoff, a severance offer, a non-compete, a new offer to negotiate.

Requirements

• 6+ years of marketing experience as a true generalist. Someone who has planned and executed campaigns across digital and traditional/print channels, not specialized in just one.
• Digital-native fluency across current channels: paid and organic social media (especially LinkedIn, YouTube, and TikTok), SEO/GEO/content, email/CRM, website, CMS, and landing-page tools, and basic analytics, plus hands-on comfort producing print and collateral materials when the audience calls for it.
• Experience marketing a high-trust, considered service to more than one kind of audience, ideally both a direct-to-professional audience and a referral or partner-relationship audience (law firms, executive search firms, online HR platforms, and other channel partners).
• Hands-on fluency with HubSpot, Google Ads, and LinkedIn advertising, plus a website CMS (WordPress or similar). Comfortable with basic design and video editing to ship without waiting on anyone.
• A demonstrated ability to work as both sole contributor and manager. You can write the post yourself this week and brief three freelancers on a bigger project next week.
• A strong, adaptable writer who can work precisely within brand voice and tone guidelines.
• A genuine self-starter with a true builder's mindset, comfortable building process and materials from scratch without an existing playbook or large team to lean on.

Preferred

• Nice to have: professional-services marketing experience (legal, financial, executive search, consulting, or advisory); familiarity with lawyer-advertising rules or another regulated-industry marketing environment; basic design and video-editing skills; fluency with AI marketing and content tools.