Senior Manager, Marketing Strategy (International Travel)

Responsibilities

• Manage and execute the marketing strategy for international travel
• Lead the development of marketing strategies for priority international travel corridors aligned to Visa’s cross-border growth objectives.
• Translate consumer insights, travel trends, market dynamics, and business priorities into clear strategic frameworks, creative briefs, campaign platforms, and activation guidance.
• Partners with regional marketing leads to optimizing and evolving corridor-level strategies in response to business priorities, competitive dynamics, macroeconomic shifts, and changing traveler behavior.
• Refine traveler journey stages, trip motivations, audience segments, and consumer spending behaviors as new research, data, and market learnings are developed.
• Develop marketing strategies for both sending and receiving markets, ensuring coordinated planning and execution across regions while reducing unnecessary region-to-region complexity.
• In collaboration with the Global Brand Creative Studio, support strategy development for global cross-border campaigns that are centrally led, studio built and regionally executed.
• Influence annual operating plans to ensure cross-border travel initiatives are appropriately prioritized, funded, and integrated into regional and global marketing plans.
• Support budget planning and management for global marketing workstreams related to international travel and cross-border initiatives.
• Brief and shape cross-border executions within major sponsorship platforms, including FIFA, the Olympics, and Formula 1, to drive stronger business outcomes beyond the sponsorship moment and across the full travel experience.

Requirements

• 8 or more years of relevant work experience with a Bachelor’s Degree; or at least 5 years of experience with an Advanced Degree, such as a Master’s, MBA
• 9 or more years of relevant work experience with a Bachelor’s Degree; or 7 or more years of relevant experience with an Advanced Degree, such as a Master’s, MBA, JD, or MD; or 3 or more years of experience with a PhD.
• Degree in Marketing, Communications, Business, Strategy, or a related field. MBA or advanced degree preferred.
• Progressive experience in brand strategy, brand planning, campaign strategy, marketing strategy, or global brand marketing.
• Agency-side experience as a brand planner, strategist, strategy director, or account planning lead strongly preferred.
• Client-side experience at a global brand with responsibility for brand strategy, campaign development, or global-to-regional marketing activation is also highly relevant.
• Experience in the travel industry is strongly preferred, including online travel agencies, airlines, hospitality, mobility, tourism, travel marketplaces, or destination marketing.
• Demonstrated ability to build brand and campaign strategies from consumer insight through creative brief, campaign development, execution, measurement, and optimization.
• Strong ability to work with research, insights, and analytics teams to identify meaningful consumer, cultural, market, and category trends.
• Experience translating research and data into strategic recommendations, messaging frameworks, campaign platforms, and executive-ready narratives.

Preferred

• Degree in Marketing, Communications, Business, Strategy, or a related field. MBA or advanced degree preferred.
• Progressive experience in brand strategy, brand planning, campaign strategy, marketing strategy, or global brand marketing.
• Agency-side experience as a brand planner, strategist, strategy director, or account planning lead strongly preferred.
• Client-side experience at a global brand with responsibility for brand strategy, campaign development, or global-to-regional marketing activation is also highly relevant.
• Experience in the travel industry is strongly preferred, including online travel agencies, airlines, hospitality, mobility, tourism, travel marketplaces, or destination marketing.
• Demonstrated ability to build brand and campaign strategies from consumer insight through creative brief, campaign development, execution, measurement, and optimization.
• Strong ability to work with research, insights, and analytics teams to identify meaningful consumer, cultural, market, and category trends.
• Experience translating research and data into strategic recommendations, messaging frameworks, campaign platforms, and executive-ready narratives.
• Experience developing multichannel marketing campaigns for global, regional, or local markets, ideally with a focus on international travelers or cross-border consumer behavior.
• Experience working across geographies, regions, or markets, with the ability to balance global brand consistency with local market relevance.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.