Director of Marketing
Cyber 429
Kansas City, MO (Hybrid)
$95K/yr - $135K/yrIn-houseFull-timeDirector/executive5+ years exp.
2 hrs ago
Senior Manager, Marketing - Squishmallows 2
Culver City, CA (Hybrid)
$128K/yr – $160K/yrSenior Level7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own integrated marketing planning and cross-functional execution to grow brand presence and sales across multiple brands, with strong emphasis on real-time plan adjustments, agency partnerships, and influencer-driven campaigns.
- Growth Ownership: Shape and drive cross-brand marketing plans, timelines, and postmortems to improve outcomes and leadership-ready insights.
- Cross-Functional Execution: Align DTC, Sales, Retail, Creative, and Brand teams on campaigns and product launches with timely, pull-through activation.
- Channel & Partner Management: Lead external agencies and influencer programs while coordinating with licensors, retailers, and social teams to meet brand goals.
Job Description
Responsibilities
- Drive the strategic development and tactical execution of integrated marketing plans to build brand awareness and drive sales.
- Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats. Must be able to react to and adjust marketing plans in real-time.
- Manage creative asset development across brands in portfolio including TV commercials, digital and social content, and photography.
- Partner closely with the DTC, Sales, Retail Development, Creative and other internal teams to align on overall goals and execute strategic campaigns.
- Develop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.
- Manage external agencies with regards to digital media, creative development, and influencer marketing.
- Ability to develop project timelines, track projects and push forward to meet project goals and deadlines.
- Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
- Consistently review and report trends, sales data and consumer behaviors.
- Partner with the Social team to develop social media and influencer strategies to ensure plans align with overall brand and marketing goals.
Jazwares, LLC
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fortnite, AEW, Adopt Me!, Hello Kitty, and many more. In addition to toys, offerings also include Metaverse gaming, costumes, and products for pets. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in more than 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, Twitter, Instagram, and Facebook.Please note that all official Jazwares employment information will always come from an email address ending in @jazwares.com. Jazwares will never request any monetary payments at any stage of the hiring process. Be cautious of unsolicited communications from unfamiliar individuals or websites, particularly those requesting sensitive personal information. Never respond to or open links from such communications.
