Marketing Assistant
BAGGU
USA (Remote)
In-houseFull-timeIntern/new grad1+ years exp.
7 hrs ago
Senior Manager, Marketing
New York City, NY (On-site)
$120K/yr – $135K/yrSenior Level6+ years expFull time
Posted 3 weeks ago
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Job Summary
Own NA client lifecycle marketing by combining one-to-one clienteling with broad CRM programs to move clients from prospects to loyalists, embedding audience insight into each campaign.
- Lifecycle ownership: run multi-channel programs across acquisition, onboarding, engagement, retention, and reactivation for key client segments.
- Audience alignment: collaborate with the Client Experience lead to balance personalization with scale in marketing initiatives.
Job Description
- Lead the development of client-centric marketing strategies that support acquisition, retention, loyalty, and reactivation objectives across the North America market.
- Build annual and seasonal activation plans aligned with marketing priorities and commercial objectives.
- Identify opportunities to create more personalized and relevant engagement across the client lifecycle.
- Partner closely with the Client Experience Director to ensure alignment between one-to-one clienteling efforts and one-to-many marketing initiatives.
- Serve as the voice of the client within the Marketing organization, ensuring audience needs and behaviors inform planning and execution.
- Drive measurable business impact through targeted engagement, retention, reactivation, and loyalty programs.
- Develop marketing strategies for key client segments including VICs, loyalists, prospects, new clients, and lapsed clients.
- Design scalable activation frameworks and communication strategies tailored to the needs of distinct client audiences.
- Build annual and seasonal client marketing plans aligned with commercial priorities and business objectives.
- Partner with Client Experience Director to identify opportunities for increased personalization, engagement, and conversion.
Richemont
At Richemont, we craft the future. Our unique portfolio includes prestigious Maisons distinguished by their craftsmanship and creativity. Richemont’s ambition is to nurture its Maisons and businesses and enable them to grow and prosper in a responsible, sustainable manner over the long term. Richemont operates in three business areas: Jewellery Maisons with Buccellati, Cartier, Van Cleef & Arpels and Vhernier; Specialist Watchmakers with A. Lange & Söhne, Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis and Vacheron Constantin; and Other, primarily Fashion & Accessories Maisons with Alaïa, Chloé, Delvaux, dunhill, G/FORE, Gianvito Rossi, Montblanc, Peter Millar, Purdey, Serapian as well as Watchfinder & Co. People are at the heart of Richemont’s success. Nurturing distinctive luxury craftsmanship, enabling a creative and innovative spirit and empowering people to grow is key to our purpose of crafting the future. As a global organisation, we employ people from 130 nationalities in 40 countries throughout our Maisons, regions and central functions offering the opportunity to build unique and diverse career journeys.
