Responsibilities

• Develop and implement marketing strategies and campaigns for DTC and provider channels with a focus on maximizing social media-driven revenue
• Drive downstream marketing support by tailoring materials, sales enablement tools, and brand collateral to the needs of customers, providers, and the sales organization
• Oversee social media content planning, organic/paid campaigns, influencer collaborations, and community management to support product launches and ongoing engagement
• Lead multi-channel campaigns encompassing digital, print, events, email, partnerships, and social media, to maximize reach, engagement, and revenue
• Oversee product launch plans, brand lifecycle management, and tactical execution for commercialization milestones
• Design and execute influencer marketing strategies; identify, recruit, and manage relationships with relevant influencers for consumer and provider audiences
• Conduct market research, competitive analysis, and customer insights to inform campaign strategy and product positioning
• Collaborate cross-functionally with product, sales, market access, medical, analytics, and communications teams to drive unified messaging and adoption
• Track, analyze, and optimize campaign performance across channels (digital, print, events, sales) using data-driven approaches to improve ROI and KPIs
• Identify new channel opportunities and emerging marketing trends for ongoing innovation

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus
• 7+ years of marketing experience
• 5+ years of experience in healthcare, medical device, or pharmaceuticals, Understanding of the aesthetics/plastic surgery market is preferred but not mandatory
• Deep understanding of digital channels, paid social, analytics tools, and regulatory considerations
• Demonstrated success in brand management, downstream marketing, product positioning, and go-to-market strategy
• Proven track record managing social media campaigns that directly drive revenue
• Experience working with both end-consumer and healthcare professional audiences
• Strong analytical, project management, and communication skills

Preferred

• Advanced degree is a plus
• Understanding of the aesthetics/plastic surgery market is preferred but not mandatory

Benefits

• comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.