Senior Manager, Marketing Planning And Strategy

Hoboken, NJ (On-site)

$108K/yr – $216K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and lead internal content strategy for Walmart Connect, establishing governance, scalable systems, and cross-functional alignment across associate-facing content and channels.

  • Define editorial standards, templates, and a centralized content calendar.
  • Drive content distribution, measurement, and cross-team adoption.

Job Description

Responsibilities

  • Serve as the lead for internal content and engagement strategy for Walmart Connect, establishing centralized ownership and governance across associate-facing content and channels
  • Build, implement and maintain foundational systems, including standardized templates, editorial guidelines and a centralized content calendar to drive consistency and adoption
  • Audit and streamline existing associate-facing content to improve clarity, reduce redundancy and eliminate overlapping timelines across teams
  • Own and optimize content distribution channels, including email lists and audience segmentation
  • Partner with senior leadership, Corporate Communications and cross-functional teams to align messaging and ensure consistency
  • Own and evolve a content performance framework, including KPIs and benchmarks

Requirements

  • 5+ years of experience in internal communications, content strategy, marketing or a related field; understanding of the advertising or retail media industry preferred
  • Experience developing and managing internal content strategies and programs in a cross-functional organization
  • Exceptional writing and editorial skills, with the ability to translate complex information into clear, engaging content
  • Experience owning and evolving content across multiple channels (e.g., newsletters, events, internal platforms)
  • Strong organizational and project management skills, with a process-oriented approach
  • Demonstrated ability to build and implement systems, frameworks and processes across teams
  • Strong cross-functional collaboration skills and ability to drive alignment and adoption across teams
  • Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred

  • Marketing or related field
  • Masters: Business Administration

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment.
  • It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • For information about PTO, see https://one.walmart.com/notices.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  • Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
  • Benefits are subject to change and may be subject to a specific plan or program terms.
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Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005
Hoboken, New Jersey, US
2.5K employees (519 in marketing)

Salaries

Posted range

$108K/yr – $216K/yr

Taken straight from the job posting.

See all Walmart Connect salaries

Traffic Signals

Monthly Visitors
47.4K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
40.3%
Direct
44.1%
Referral
7.8%
Social
5.3%
Paid
2.3%

Headcount Trend

Current headcount: ~2.5K

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Senior Manager, Marketing Planning And Strategy

Walmart Connect · Hoboken, NJ · On-site