Senior Manager, Marketing Planning And Strategy - Content Innovations - Walmart Connect at Walmart Connect | San Bruno, CA | $117K/yr – $234K/yr

Walmart Connect

Senior Manager, Marketing Planning And Strategy - Content Innovations - Walmart Connect

San Bruno, CA (On-site)

$117K/yr – $234K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Own Walmart Connect’s content enablement roadmap and AI-driven pilots to scale enablement across teams.

Own the content innovation roadmap and pilots aligned to business priorities.
Must-have: 8–10+ years in content strategy or digital transformation and proven AI/automation leadership.
Standout: Cross-functional governance with scalable, reusable content models.

Job Description

Responsibilities

Define and own the content innovation roadmap in alignment with Walmart Connect business priorities.
Identify opportunities where AI, automation, or new content models can unlock scale and efficiency.
Balance experimentation with operational rigor, ensuring innovations are scalable and sustainable.
Lead pilots and deployments of AI-powered tools for content creation, summarization, tagging, personalization, and insights.
Partner with Legal, Privacy, and Brand teams to establish responsible AI guidelines and governance.
Translate complex technology concepts into practical, usable workflows for content and sales teams.
Design modular, reusable content frameworks that enable rapid customization by vertical and industry teams.
Enable “build once, personalize many” approaches that reduce duplication and improve reuse.
Partner with Edit Ops to ensure frameworks meet quality and compliance standards.
Run structured pilots and proofs-of-concept for new content formats, workflows, and enablement experiences.

Requirements

8–10+ years of experience in content strategy, innovation, marketing operations, or digital transformation.
Demonstrated experience leading AI or automation initiatives in a content or enablement environment.
Strong understanding of content workflows, governance, and enterprise brand considerations.
Proven ability to lead experimentation and translate pilots into scalable solutions.
Excellent stakeholder management and executive communication skills.
Bachelor’s degree in Business, Marketing, Communications, or related field and 3 years’ experience in marketing or related field OR 7 years’ experience in marketing or related field.

Preferred

Leading cross-functional projects
Marketing or related field
Supervisory experience
Masters: Business Administration

Benefits

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005

Hoboken, New Jersey, US

2.5K employees (519 in marketing)

www.walmartconnect.com