Senior Manager of Marketing (Paid, SEO, Affiliate)

Jersey City, NJ (On-site)

$115K/yr – $125K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated paid media, SEO, and affiliate programs to grow revenue and optimize performance across channels for WGACA.

  • Own paid media strategy and budget across Google Ads, social, and retargeting.
  • Must-have: 7+ years in digital marketing with paid media, SEO, and affiliate exp.
  • Standout: Budget ownership for paid, SEO, and affiliate channels.

Job Description

Responsibilities

  • Develop and execute paid media strategies across Google Ads, social, display, retargeting.
  • Optimize campaigns for ROI, conversions, and CAC.
  • Collaborate with creative teams to produce compelling ad copy and visuals.
  • Lead organic search strategy to improve rankings, traffic, and conversions.
  • Conduct keyword research, competitive analysis, and technical SEO audits.
  • Collaborate with content, product, and web teams to implement SEO best practices.
  • Build and manage affiliate relationships to drive revenue growth.
  • Develop incentive programs, track performance, optimize affiliate campaigns.
  • Monitor and report on affiliate KPIs and ROI.
  • Establish KPIs and dashboards for paid, SEO, and affiliate channels.
What Goes Around Comes Around logo

What Goes Around Comes Around

2.5 Glassdoor

What Goes Around Comes Around is the leading global purveyor of authentic luxury vintage accessories and apparel. Since 1993, the New York City Soho flagship has remained an industry staple, frequented by celebrities and tastemakers from around the world. With an additional flagship in Beverly Hills and a pop-up on Wooster Street, WGACA continues to elevate the vintage store to a high-fashion destination with its unique curated vision and concept.WGACA’s expert buyers travel the globe to find the rarest and most desirable pieces in exceptional condition. Their quality standards are unrivaled in the industry and only matched by their dedication to authenticity. WGACA has internationally acclaimed collections of luxury houses such as Chanel, Louis Vuitton and Hermès, as well as vintage denim, classic rock tees and one of a kind finds from some of the most coveted brands like Saint Laurent, Alaïa, Comme des Garçons and many more.

Founded in 1993
New York, New York, USA
186 employees (31 in marketing)
44% recommend to a friend

Traffic Signals

Monthly Visitors
195.3K
Monthly Google Ads Budget
$97K
Traffic Source Mix
Search
38.5%
Direct
52.3%
Referral
3.9%
Social
4%
Paid
1.2%

Headcount Trend

Current headcount: ~186

Marketing Team

Marketing Team Size
13 (7% of company)
Median Career Experience
12 years
Median Tenure
3.8 years

Funding

Total Funding
$20.4M
Last Raise
$20.4M
Series Unknown, 10 years ago

Funding History

  • Jul 2016
    Series Unknown • $20.4M

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