Responsibilities

• Develop and execute paid media strategies across channels (Google Ads, social media, display, retargeting)
• Optimize campaigns for ROI, conversion rates, and customer acquisition cost (CAC)
• Collaborate with creative and content teams to produce compelling ad copy and visuals
• Lead organic search strategy to improve rankings, traffic, and conversions
• Conduct keyword research, competitive analysis, and technical SEO audits
• Collaborate with content, product, and web teams to implement SEO best practices
• Build and manage relationships with affiliate partners to drive revenue growth
• Develop incentive programs, track performance, and optimize affiliate campaigns
• Monitor and report on affiliate KPIs and ROI
• Establish performance KPIs and dashboards for paid, SEO, and affiliate channels

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
• 7+ years of experience in digital marketing, including paid media, SEO, and affiliate marketing
• Proven track record of managing campaigns with significant budget responsibility
• Strong analytical skills and experience with marketing analytics tools (Google Analytics, SEMrush, Ahrefs, etc.)
• Excellent project management and communication skills
• Ability to think strategically while executing tactically in a fast-paced environment

Preferred

• MBA preferred