Senior Manager, Marketing needed in Southlake! at Plaza Premium Group | Southlake, TX

Senior Manager, Marketing needed in Southlake!

Southlake, TX (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

Job Summary

Own NA regional marketing strategy with revenue targets, balancing global alignment and local localization, while building partnerships and leading a distributed team to drive direct bookings and partner-led demand.

Own regional strategy and revenue targets, coordinating with Commercial, Sales, Ops, Loyalty, and Business Development.
Lead cross-market demand initiatives and regional partnerships to lift direct bookings and ancillary spend.
Be the primary regional contact for high level clients and subcontractors, ensuring flawless execution and cost efficiency.

Job Description

Commercial Strategy & Revenue Generation - Partner closely with Commercial, Operations, Sales, Loyalty, and Business Development teams to shift regional marketing efforts toward ROI-driven initiatives that are operationally feasible and commercially impactful.

Lead the development and execution of the North America (US & Canada) regional marketing strategy, strictly aligned with Group business objectives, revenue targets, and commercial growth.

Drive inbound and outbound passenger demand in collaboration with other regional teams, ensuring coordinated cross-market initiatives that increase direct bookings and ancillary spend.

Support Smart Traveller membership acquisition and engagement through revenue-generating regional partnerships and demand-led campaigns

Partnership & Client Engagement - Build, manage, and expand strategic partnerships with airports, airlines, tourism bodies, financial institutions, and travel & lifestyle brands.

Act as a highly communicative and engaging point of contact for external clients, ensuring strong B2B relationships that support the sales pipeline.

Manage, negotiate with, and direct external subcontractors and agencies to ensure flawless, cost-effective execution of North American initiatives.

Team Leadership & Global Alignment - Provide passionate, organized people leadership to a regional marketing team of ~6 direct reports based across the USA and Canada, including goal setting, coaching, and capability development.

Act as the primary regional marketing partner to the Global Marketing team, contributing market intelligence, performance insights, and strategic recommendations.

Ensure brand consistency across North America while enabling effective localization of campaigns and messaging. Monitor market trends, customer behavior, and campaign performance, translating insights into clear actions and continuous improvement.

Plaza Premium Group

Together, We Make Travel Better.As the global leader in airport hospitality, we have revolutionised the airport experience to meet travellers’ needs, before they have even arrived. Our multiple award-winning, integrated, 360° airport services are a guiding light for those seeking to simplify, empower their journey, and enrich their airport experience. In Plaza Premium Group, you will work with colleagues from all parts of the world for a truly global experience. To be a part of the #PPGFamily, you do not need to be from this industry, but you do need to be passionate. Our promise to you: - We will respect and value your background and perspectives - We will work together with integrity - We will share our incredible pride for our job, company and industry What we ask of you:- Bring passion to all that you do - Listen, move fast and think innovatively - Speak up, have ideas and share them- Believe in customer service, and treating every person with kindnessWho are we: Plaza Premium Group is found where travellers’ paths cross. We were established in Hong Kong in 1998 by Founder and CEO, Song Hoi-see. He understood the value of an airport lounge and felt that the experience should not be limited to a closed-circuit group of travellers by introducing the world’s first independent airport lounge concept. Today, we operate the world’s largest network of international airport lounges and award-winning airport hospitality experiences and passenger service solutions. We have the power and experience to make every airport travel experience memorable for your brand and business.From the joy of arrival to the wave of goodbye, we’ll light the way.

Founded in 1998

CHN

3K employees (102 in marketing)

www.plazapremiumgroup.com