Responsibilities

• Researching industries, companies, competitors, and potential customer segments
• Identifying potential customers and helping build targeted prospect lists
• Researching how businesses currently solve problems Yoke can automate
• Helping develop and test new marketing campaigns
• Creating content for social media, email, landing pages, and other channels
• Brainstorming creative concepts, hooks, messaging, and campaigns
• Helping manage and grow Yoke’s social presence
• Analyzing website traffic, campaign performance, leads, and conversions
• Researching SEO opportunities and creating content around high-intent searches
• Studying competitors and emerging AI/software trends

Requirements

• Are currently studying marketing, business, communications, entrepreneurship, economics, or a related field — or simply have a strong interest in marketing
• Are interested in startups, AI, technology, or entrepreneurship
• Understand social media and internet culture
• Can communicate clearly and write well
• Enjoy researching companies, markets, and customer behavior
• Are comfortable learning new software and AI tools
• Pay attention to details
• Can take an idea and turn it into something without needing step-by-step instructions
• Are willing to experiment, measure results, and change direction when something isn’t working
• You do not need years of marketing experience.

Preferred

• TikTok, X/Twitter, LinkedIn, Instagram, or YouTube
• Copywriting or content creation
• Canva, Figma, CapCut, Adobe tools, or video editing
• Google Analytics, SEO, or paid advertising
• Cold email or sales prospecting
• HubSpot or other CRM tools
• ChatGPT, Claude, Codex, or other AI tools
• Building a side project, business, social account, newsletter, or online community