Digital Marketing Account Manager

Portland, ME (Hybrid)

$60K/yr – $72K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own multi-channel digital marketing programs for home energy clients, leading strategic planning, optimization, analytics, and AI-enabled innovation across campaigns and client relationships.

Job Description

Responsibilities

  • Strategic Campaign Planning & Channel Strategy: Developing integrated marketing plans across Paid and Organic Search, Creative Content Marketing (blogs > videos), Social Advertising, and Programmatic aligned with client business and marketing goals.
  • Conversion & User Experience: Identifying optimizations for landing pages (UX/UI) and campaigns to maximize for increased brand awareness and lead generation.
  • Performance Tracking & Analytics: Managing tracking platforms (GA4, Google Tag Manager, Data Studio, etc.) and interpreting performance data into actionable insights and tactics.
  • Continuous Optimization: Conducting ongoing testing, reviewing and recommending tactic and budget allocations, and refining keyword/audience targets to meet and succeed against our clients’ objectives.
  • Client Management: Directly owning the end-to-end client experience through regular strategic calls, proactive campaign updates, clear expectation management, and translating marketing metrics into executive-level insights that drive long-term client satisfaction and growth.
  • AI & Innovation: Actively embrace, experiment, and integrate AI LLMs and automation tools (Zapier) to enhance productivity and client impact, in accordance with Energy Circle’s Human-AI-Human loop and vetting guidelines, utilizing approved AI technologies as tools, not a strategic shortcut.

Requirements

  • A degree in marketing, business management, communications, or something transferable
  • Passion, enthusiasm, and 3–7 years of experience working in digital marketing
  • A blend of quantitative and qualitative thinking abilities
  • Ability to present (and clearly communicate) overarching marketing strategy, campaign objectives, and performance metrics
  • Advanced organizational skills with an ability to prioritize and delegate tasks
  • A desire to build and maintain strong, healthy, proactive client relationships primarily over Zoom, phone, and email
  • Daily fluency with AI tools (Claude, Perplexity, Gemini) to prompt effectively, streamline daily workflows, and optimize team productivity
  • Strong attention to detail and QA ownership of any work deliverable (AI or otherwise)
  • Demonstrating our Zest for Innovation core value to improve or creatively rethink workflows and processes (AI, automation, or otherwise)
  • The ability to work productively in a collaborative, close-knit team environment; we want participants!

Preferred

  • A track record of client service excellence
  • Strong knowledge of many of the specific tactics and marketing services we deploy
  • A track record of building your own small tools or automations (Zapier, custom GPTs, agents, light scripting) to take repetitive work off your plate
  • Ability to query research and datasets in natural language from BigQuery, GA4, and Semrush to inform strategy and marketing tactics.
  • Passion for supporting a mission-centric organization and the desire to join a highly collaborative team

Benefits

  • 401(k) with employer matching contribution up to 4% via Betterment
  • Health insurance benefit with option for dental and vision coverage
  • “Take What You Need” PTO and sick time + 10 paid holidays per year
  • Family leave for all parental roles
  • Hybrid Office Schedule
  • Downtown Portland, dog-friendly office, parking included
  • A culture built on mutual respect, low ego, and zero tolerance for assholes!
Energy Circle logo

Energy Circle

Certified B Corp | Energy Circle was founded in 2008 with a mission to use our deep experience in business strategy, strategic marketing, brand creation, design, and optimized content creation to support organizations working to reduce the carbon footprint of the built environment. We specialize exclusively in marketing support for the high-performance retrofits and new construction sectors. Our client base includes hundreds of the most successful whole house contractors across the United States. We also serve programs, utilities, institutions, and manufacturers of the better buildings sector. Current and past clients include Building Science Corporation, Efficiency First California, The Building Decarbonization Coalition, SMUD, PG&E, The Energy Conservatory, Duke Energy, Efficiency Vermont, and the Passive House Institute of the US. Energy Circle is headquartered in Portland, Maine, with a growing staff of 26 full-time employees. Energy Circle’s core service offerings center around digital marketing and marketing strategy, content creation (technical writing) and content amplification, web and digital development, and lead generation. Founder & CEO Peter Troast is recognized as one of the nation’s leading experts in marketing for efficiency and renewables and, in 2015, received the Tony Woods Award for excellence in advancing the home performance industry.

Founded in 2008
Portland, Maine, USA
23 employees (10 in marketing)

Salaries

Posted range

$60K/yr – $72K/yr

Taken straight from the job posting.

See all Energy Circle salaries

Marketing Team

Marketing Team Size
10 (43% of company)
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
29.7%
Direct
38.2%
Referral
14.6%
Social
16.1%
Paid
1.3%

Headcount Trend

Current headcount: ~23
Energy Circle logo

Digital Marketing Account Manager

Energy Circle · Portland, ME · Hybrid