Responsibilities

• Support the integration of the MiLB brand across all League assets, departments, and communications as needed
• Lead Brand Insights for MiLB, partnering with MLB Strategy, Marketing, and external partners to translate fan data into actionable insights
• Advance our Performance Media strategy and own project management of all national and localized media programs
• Assume strategic leadership of our Copa de la Diversion Hispanic program and additional community engagement and multicultural platforms, including an audit of impact to-date and identification of opportunities for expansion and/or refinement
• Serve as a thought leader and consultant for MiLB clubs by identifying and proactively communicating marketing best practices and standards that can be deployed locally
• Support the Vice President, Marketing in identification and expansion of commercial opportunities across MiLB
• Coordinate with MLB Special Events on MiLB representation at Jewel Events
• Collaborate cross functionally with groups including MiLB Club Services, Business Operations, Ticketing, Events, Partnerships, and Design on League-wide initiatives
• Drive the Business: You will take action against strategic priorities for the MiLB Marketing department, readjusting as business demands change. This requires a deep understanding of the P&L and a commitment to prioritizing revenue and demand generation, balancing a long-term mindset with the ability to tackle short-term priorities
• Act with Purpose: We want you to respectfully challenge the "way it’s always been done." By being relentlessly curious and knowing your "why," you will proactively identify opportunities to strengthen the MiLB brand and business

Requirements

• Bachelor’s degree in Marketing or related field or study required; Master of Business Administration preferred
• A minimum of 5-7 years of experience in a mid-to-senior level marketing position; experience in the sports and/or entertainment industry is a plus
• Hispanic/Latino and multicultural marketing experience preferred; Bilingual Spanish is strongly preferred
• Proficiency in MS Office Suite required; advanced knowledge of MS Power Point and Excel preferred
• Be experienced in navigating highly matrixed organizations to introduce and implement process and structure where none may have existed before
• Be genuinely excited about tackling the challenge of doing great work with limited resources
• Be capable of working autonomously and in partnership with others, operating from a position of strategic clarity and comfortable leading without a blueprint
• Be comfortable translating ideas into structured plans and presenting that information clearly and concisely in front of colleagues, peers, and executive management
• Have demonstrated experience in both creating a strategy and serving as the executional lead in its implementation
• Maintain a solutions-oriented mindset with a proven track record of innovation and success

Benefits

• Competitive Benefits Package
• Company 401K Contribution
• Paid Time Off and Holidays
• Paid Parental Leave
• Access to Free Tickets to Baseball Games & MLB.TV
• Discounts at MLB Store | MLBShop.com
• Employee Assistance Programs (EAP)
• Onsite/Online Training & Development Programs
• Tuition Reimbursement
• Disability Benefits (short term and long term)