Senior Manager, Marketing (MiLB)

New York City, NY (On-site)

$110K/yr – $125K/yrSenior Level5+ years expFull time

Posted 12 days ago

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Job Summary

Own the MiLB brand across the organization, lead brand insights and performance media initiatives, and drive cross-functional collaboration to grow revenue, fan engagement, and multicultural programs.

Oversee brand integration and cross-team alignment
Translate fan data into actionable insights and manage national/local media programs
Lead Copa de la Diversion and other multicultural initiatives with growth opportunities

Job Description

Responsibilities

Support the integration of the MiLB brand across all League assets, departments, and communications as needed
Lead Brand Insights for MiLB, partnering with MLB Strategy, Marketing, and external partners to translate fan data into actionable insights
Advance our Performance Media strategy and own project management of all national and localized media programs
Assume strategic leadership of our Copa de la Diversion Hispanic program and additional community engagement and multicultural platforms, including an audit of impact to-date and identification of opportunities for expansion and/or refinement
Serve as a thought leader and consultant for MiLB clubs by identifying and proactively communicating marketing best practices and standards that can be deployed locally
Support the Vice President, Marketing in identification and expansion of commercial opportunities across MiLB
Coordinate with MLB Special Events on MiLB representation at Jewel Events
Collaborate cross functionally with groups including MiLB Club Services, Business Operations, Ticketing, Events, Partnerships, and Design on League-wide initiatives
Drive the Business: You will take action against strategic priorities for the MiLB Marketing department, readjusting as business demands change. This requires a deep understanding of the P&L and a commitment to prioritizing revenue and demand generation, balancing a long-term mindset with the ability to tackle short-term priorities
Act with Purpose: We want you to respectfully challenge the "way it’s always been done." By being relentlessly curious and knowing your "why," you will proactively identify opportunities to strengthen the MiLB brand and business

Requirements

Bachelor’s degree in Marketing or related field or study required; Master of Business Administration preferred
A minimum of 5-7 years of experience in a mid-to-senior level marketing position; experience in the sports and/or entertainment industry is a plus
Hispanic/Latino and multicultural marketing experience preferred; Bilingual Spanish is strongly preferred
Proficiency in MS Office Suite required; advanced knowledge of MS Power Point and Excel preferred
Be experienced in navigating highly matrixed organizations to introduce and implement process and structure where none may have existed before
Be genuinely excited about tackling the challenge of doing great work with limited resources
Be capable of working autonomously and in partnership with others, operating from a position of strategic clarity and comfortable leading without a blueprint
Be comfortable translating ideas into structured plans and presenting that information clearly and concisely in front of colleagues, peers, and executive management
Have demonstrated experience in both creating a strategy and serving as the executional lead in its implementation
Maintain a solutions-oriented mindset with a proven track record of innovation and success