Senior Manager, Marketing (MiLB) at Major League Baseball | New York City, NY | $110K/yr – $125K/yr

Senior Manager, Marketing (MiLB)

New York City, NY (On-site)

$110K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own cross-functional brand leadership for MiLB, turning fan data into insights and shaping revenue and demand across media, multicultural programs, and partner ecosystems.

Brand governance: translate fan data into actionable guidance for strategy, clubs, and partners.
Media and partnerships: shape national/local performance media and identify expansion opportunities with MLB/MiLB network.
Multicultural programs: lead Copa de la Diversion and related community platforms, audit impact, and scope growth.

Job Description

Responsibilities

Support the integration of the MiLB brand across all League assets, departments, and communications as needed
Lead Brand Insights for MiLB, partnering with MLB Strategy, Marketing, and external partners to translate fan data into actionable insights
Advance our Performance Media strategy and own project management of all national and localized media programs
Assume strategic leadership of our Copa de la Diversion Hispanic program and additional community engagement and multicultural platforms, including an audit of impact to-date and identification of opportunities for expansion and/or refinement
Serve as a thought leader and consultant for MiLB clubs by identifying and proactively communicating marketing best practices and standards that can be deployed locally
Support the Vice President, Marketing in identification and expansion of commercial opportunities across MiLB
Coordinate with MLB Special Events on MiLB representation at Jewel Events
Collaborate cross functionally with groups including MiLB Club Services, Business Operations, Ticketing, Events, Partnerships, and Design on League-wide initiatives
Drive the Business: You will take action against strategic priorities for the MiLB Marketing department, readjusting as business demands change. This requires a deep understanding of the P&L and a commitment to prioritizing revenue and demand generation, balancing a long-term mindset with the ability to tackle short-term priorities
Act with Purpose: We want you to respectfully challenge the "way it’s always been done." By being relentlessly curious and knowing your "why," you will proactively identify opportunities to strengthen the MiLB brand and business

Requirements

Bachelor’s degree in Marketing or related field or study required; Master of Business Administration preferred
A minimum of 5-7 years of experience in a mid-to-senior level marketing position; experience in the sports and/or entertainment industry is a plus
Hispanic/Latino and multicultural marketing experience preferred; Bilingual Spanish is strongly preferred
Proficiency in MS Office Suite required; advanced knowledge of MS Power Point and Excel preferred
Be experienced in navigating highly matrixed organizations to introduce and implement process and structure where none may have existed before
Be genuinely excited about tackling the challenge of doing great work with limited resources
Be capable of working autonomously and in partnership with others, operating from a position of strategic clarity and comfortable leading without a blueprint
Be comfortable translating ideas into structured plans and presenting that information clearly and concisely in front of colleagues, peers, and executive management
Have demonstrated experience in both creating a strategy and serving as the executional lead in its implementation
Maintain a solutions-oriented mindset with a proven track record of innovation and success
Have people management experience and a passion for guiding individual development
Support a team-first and collaborative department with superior interpersonal skills (listens to others, respectful of differing opinions, works well in a team environment, etc.)
Ability to travel approximately 10%

Nice-to-have

Hispanic/Latino and multicultural marketing experience preferred; Bilingual Spanish is strongly preferred
MBA preferred
Experience in navigating highly matrixed organizations to introduce and implement process and structure where none may have existed before

Benefits

Competitive Benefits Package
Company 401K Contribution
Paid Time Off and Holidays
Paid Parental Leave
Access to Free Tickets to Baseball Games & MLB.TV
Discounts at MLB Store | MLBShop.com
Employee Assistance Programs (EAP)
Onsite/Online Training & Development Programs
Tuition Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Pet Insurance

Major League Baseball

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing, community relations and social responsibility endeavors. MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

New York, New York, US

35K employees

www.mlb.com