Head of Marketing - Remote, USA
Formic
USA (Remote)
$145K/yr - $220K/yrIn-houseFull-timeSenior level
4 hrs ago
Senior Manager, Marketing
New York City, NY (Remote)
$85K/yr – $90K/yrSenior Level6+ years expFull time
Posted 3 days ago
Job Summary
Own and run cross-functional imprint marketing for 8-10 titles a year, leading ad campaigns, influencer programs, and author partnerships to boost awareness and bookings.
- Drive integrated campaigns and budget oversight across marketing channels
- Lead influencer, email, and content strategies with authors and teams
- Coordinate with editors, sales, publicity, and central teams to align plans
Job Description
Responsibilities
- Develop and execute innovative marketing and advertising campaigns for assigned titles (8-10 a year) to increase generate awareness and book sales, including managing budget and overseeing strategy
- Partner with and advise authors on leveraging their professional network and author channels (ie. newsletter, social, contacts) to drive awareness and sales
- Communicate and present marketing plans and updates to authors/agents, editors, sales, publicity, central teams, etc.
- Execute strategic online advertising campaigns to determine target audience. Work with ad vendors on bookings, write ad copy, create design briefs, and assess and analyze results and reporting.
- Oversee GoodReads advertising account relationship and submission of seasonal titles
- Establish strategic brand partnerships to co-market titles campaigns; exhibit proven track record of conceptualizing, pitching and executing co-brand marketing campaigns
- Attend and contribute to regular marketing, sales, title-specific meetings, and lead seasonal brainstorms
- Project and process manage the imprint’s seasonal influencer program from promotion to title selection to execution and overall organizational management within marketing department
- Oversee the imprint’s email marketing program including subscriber growth, retention, content, design and reporting
- Guide content strategy for imprint consumer newsletter and engagement and subscriber growth strategy
Requirements
- 6+ years of marketing experience in trade book publishing or a related field (previous title marketing experience strongly preferred)
- Familiarity with Google Workspace, project management tools like Airtable and Basecamp, and marketing analytics tools
- Some management experience (intern management)
- A bachelor’s degree
- A proven track record in project management, including overseeing and assessing processes, with strong attention to detail
- The ability to balance independent work with team collaboration
- Effective communication and presentation skills to engage a range of internal and external stakeholders, including authors and agents
- Proficient understanding of social media trends and influencer marketing
- The ability to plan, optimize, analyze, and report on digital ad campaigns
- Skill in industry networking and relationship building
Macmillan
We deeply believe in the power of books to connect people, amplify diverse voices, create meaningful change, and make a lasting impact in the world. Macmillan Publishers is a leading publishing company and home to some of the world's most cherished authors and creators. We are firmly committed to our employees, authors, and core values — and strive to build a culture that is inclusive of diverse voices and perspectives throughout all levels of the company. Our U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. Macmillan Publishers is an Equal Opportunity Employer committed to reflecting a broad representation of differences — race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective — in our workplace.
Salaries
Posted range
$85K/yr – $90K/yr
Taken straight from the job posting.
The middle of this range ($88K) is 24% below the median base salary for Senior Marketing Manager roles in the United States ($115K).
Senior Marketing Manager median pay in the United States
Most pay falls between $98K and $143K. Based on 225 salaries.
Links
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