Senior Manager, Marketing Intelligence

New York City, NY (Hybrid)

$109K/yr – $175K/yrSenior Level6+ years expFull time

Posted 10 days ago

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Job Summary

Own global marketing forecasting and performance intelligence across key channels, partnering with FP&A on investment planning and multi-market spend, while delivering executive-ready narratives and proactive insights to guide strategy and risk management.

  • Lead forecasting and performance narratives for executive reviews
  • Partner with FP&A on investment planning and cross-market optimization

Job Description

Responsibilities

  • You own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media, SEO, CRM, ASO, Social, and Consumer performance, ensuring accurate visibility into business outcomes.
  • You serve as the centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend allocation decisions across U.S. and international markets.
  • You develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews (MBRs), ensuring leadership has clear, consistent visibility into acquisition and marketplace trends.
  • You proactively identify risks and opportunities in marketplace performance, leading cross-functional deep dives into metric shifts (e.g., UBOs, digital leads, signups) and quantifying business impact to guide course-correction.
  • You build scenario planning frameworks and alternative outlooks that enable leadership to pressure-test assumptions, evaluate tradeoffs, and respond effectively to changing market conditions.
  • You monitor competitive dynamics and emerging acquisition trends (including AI-driven traffic shifts), translating insights into actionable recommendations for marketing strategy and investment prioritization.
  • You inform marketing attribution and measurement plans in partnership with Data and FP&A partners to ensure accurate, rigorous, and best-in-class marketing evaluation.
  • You support Board-level and executive-facing materials, delivering high rigor, discretion, and clarity in the insights that inform the company’s highest-stakes decisions.

Requirements

  • You have 6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a related field.
  • You have deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth, and understand how these drivers connect to marketplace and revenue outcomes.
  • You can synthesize complex, cross-functional inputs into clear, decision-ready insights and executive-level narratives.
  • You are highly proactive in identifying risks, data integrity issues, and performance shifts, and you bring a business-first mindset to solving ambiguous problems.
  • You have experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or global environments.
  • You are a strong cross-functional leader who thrives as a connector across teams, building alignment and accountability across stakeholders.
  • You bring exceptional communication, judgment, and organizational rigor, with the ability to operate effectively in fast-moving, high-visibility environments.

Benefits

  • Starting pay is determined based on a combination of factors which may include location/market, education, experience, skills, and other qualifications of the successful candidate.
  • We also offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.
  • We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
  • Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.
  • - For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
  • - For roles not eligible for in-office expectations , we support connection through virtual collaboration and intentional gatherings.
  • To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
The Knot Worldwide logo

The Knot Worldwide

3.4 Glassdoor

In 16+ countries across North America, Europe, Latin America, and Asia, The Knot Worldwide champions the power of celebration. The company’s global family of brands provides best-in-class products, services, and content to take celebration planning from inspiration to action. At the core of The Knot Worldwide business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations and registry services that make wedding planning easier for couples around the globe. Each year, The Knot Worldwide connects 4 million+ couples with nearly 850,000 vendors within its global wedding Marketplace.

Founded in 2018
New York, New York, USA
2.1K employees (419 in marketing)
60% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
61.5K
Monthly Google Ads Budget
$11.6K
Traffic Source Mix
Search
33.2%
Direct
54.1%
Referral
9%
Social
2.5%
Paid
0.9%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
295 (14% of company)
Median Career Experience
13 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
4

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