Senior Manager, Marketing Intelligence

USA (Hybrid)

$109K/yr – $175K/yrSenior Level6+ years expFull time

Posted 9 days ago

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Job Summary

Own global marketing forecasting and performance intelligence across Paid Media, SEO, CRM, ASO, Social, and Consumer performance, while partnering with FP&A to influence multi-market spend and delivering executive-ready narratives and proactive insights.

  • Leads cross-functional performance reviews for executive audiences
  • Partners with FP&A and Data teams to ensure rigorous measurement and alignment

Job Description

Responsibilities

  • You own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media, SEO, CRM, ASO, Social, and Consumer performance, ensuring accurate visibility into business outcomes.
  • You serve as the centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend allocation decisions across U.S. and international markets.
  • You develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews (MBRs), ensuring leadership has clear, consistent visibility into acquisition and marketplace trends.
  • You proactively identify risks and opportunities in marketplace performance, leading cross-functional deep dives into metric shifts (e.g., UBOs, digital leads, signups) and quantifying business impact to guide course-correction.
  • You build scenario planning frameworks and alternative outlooks that enable leadership to pressure-test assumptions, evaluate tradeoffs, and respond effectively to changing market conditions.
  • You monitor competitive dynamics and emerging acquisition trends (including AI-driven traffic shifts), translating insights into actionable recommendations for marketing strategy and investment prioritization.
  • You inform marketing attribution and measurement plans in partnership with Data and FP&A partners to ensure accurate, rigorous, and best-in-class marketing evaluation.
  • You support Board-level and executive-facing materials, delivering high rigor, discretion, and clarity in the insights that inform the company’s highest-stakes decisions.

Requirements

  • You have 6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a related field.
  • You have deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth, and understand how these drivers connect to marketplace and revenue outcomes.
  • You can synthesize complex, cross-functional inputs into clear, decision-ready insights and executive-level narratives.
  • You are highly proactive in identifying risks, data integrity issues, and performance shifts, and you bring a business-first mindset to solving ambiguous problems.
  • You have experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or global environments.
  • You are a strong cross-functional leader who thrives as a connector across teams, building alignment and accountability across stakeholders.
  • You bring exceptional communication, judgment, and organizational rigor, with the ability to operate effectively in fast-moving, high-visibility environments.

Benefits

  • we offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.
  • We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.
  • Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person.
The Knot Worldwide logo

The Knot Worldwide

3.4 Glassdoor

In 16+ countries across North America, Europe, Latin America, and Asia, The Knot Worldwide champions the power of celebration. The company’s global family of brands provides best-in-class products, services, and content to take celebration planning from inspiration to action. At the core of The Knot Worldwide business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations and registry services that make wedding planning easier for couples around the globe. Each year, The Knot Worldwide connects 4 million+ couples with nearly 850,000 vendors within its global wedding Marketplace.

Founded in 2018
New York, New York, USA
2.1K employees (419 in marketing)
60% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
61.5K
Monthly Google Ads Budget
$11.6K
Traffic Source Mix
Search
33.2%
Direct
54.1%
Referral
9%
Social
2.5%
Paid
0.9%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
295 (14% of company)
Median Career Experience
13 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
4

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