Senior Manager, Marketing

Cherry Hill, NJ (Hybrid)

$97K/yr – $130K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own cross-market demand and GTM impact by building integrated campaigns that tie product goals to revenue, with ongoing optimization through data, tech, and automation.

  • Growth & GTM Ownership: Lead multi-channel launches and campaigns that align with business objectives and measure market impact.
  • Performance & Tech Enablement: Leverage data insights and automation to improve engagement and ROI across campaigns.
  • Brand & Innovation: Shape content and thought leadership to strengthen positioning while testing emerging trends and technologies.

Job Description

Responsibilities

  • Drive integrated marketing campaigns that increase market awareness, generate demand and support revenue growth by aligning campaign strategies with business and product objectives.
  • Lead go-to-market initiatives for new products and services, ensuring successful market adoption and measurable business impact across U.S. and global markets.
  • Optimize marketing performance by leveraging technology, data insights and automation capabilities to improve engagement, campaign effectiveness and return on investment.
  • Shape brand and client experiences through compelling content, communications and thought leadership that strengthen market positioning and build client confidence.
  • Influence strategic growth opportunities by identifying emerging trends, evaluating new technologies and introducing innovative approaches that enhance marketing outcomes and business performance.

Requirements

  • Proven experience developing and executing multi-channel marketing strategies that deliver measurable business growth, client engagement and market impact.
  • Strong background leading product marketing, go-to-market programs and campaign execution within complex business environments.
  • Demonstrated ability to translate business objectives into effective marketing initiatives that influence stakeholders and drive results.
  • Experience managing cross-functional relationships, vendors and external partners to deliver high-quality outcomes on time and within budget.
  • Strong leadership, communication and strategic thinking skills, with a track record of driving accountability, continuous improvement and innovation.

Preferred

  • Experience supporting technology, payments, financial services or managed services organizations.
  • Expertise with marketing automation platforms, customer relationship management (CRM) systems and data-driven marketing strategies.
  • Success representing an organization at industry events, conferences or client-facing engagements as a subject matter expert.

Benefits

  • medical, dental and vision care
  • EAP programs
  • paid time off
  • recognition programs
  • retirement and investment options
  • charitable gift matching programs
  • worldwide days of service
Global Payments Inc. logo

Global Payments Inc.

At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone. And to do that, we’ve built a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world—from ambitious startups to global enterprises.Our team of 27,000 experts is dedicated to your success. Headquartered in Atlanta, Georgia, we're a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America. Wherever you are—or wherever you want to be—we’re there, ready to support you.For more information, visit company.globalpayments.com and follow Global Payments on X , LinkedIn and Facebook.

Founded in 1967
Atlanta, Georgia, USA
25K employees (347 in marketing)