Responsibilities

• Partner with executive leadership to shape performance narratives and inform strategic decisions
• Translate data into clear, actionable recommendations and proactively surface the highest-impact opportunities to improve conversion, efficiency, and revenue
• Quantify the impact of opportunities (e.g., conversion improvements, channel shifts, operational changes)
• Partner with cross-functional leaders to inform decision-making and prioritization
• Identify and quantify sources of lost demand and conversion inefficiencies across the patient journey
• Standardize and maintain reporting across the full patient funnel (lead → booking → show → evaluation → revenue)
• Ensure consistent definitions and alignment across marketing, call center, and clinic performance reporting
• Identify, quantify, and prioritize performance trends and funnel leakage points
• Strengthen data integrity across systems to ensure accurate and reliable performance measurement
• Partner with CRM and technology teams to build and enhance attribution capabilities, including integration of online and offline signals to improve end-to-end visibility
• Improve visibility into true marketing impact across the patient journey
• Build and maintain forecasting models linking marketing inputs to revenue outcomes
• Develop scenario analyses to quantify impact of performance improvements (e.g., conversion rate, show rate, channel mix)
• Support planning and investment decisions with data-backed projections
• Analyze performance across digital channels and website experience
• Identify opportunities to improve conversion (CRO insights, user behavior, path analysis)
• Partner with performance and product teams to prioritize optimization efforts
• Own governance of tagging standards (e.g., GTM, GA4, UTMs, campaign codes) and ensure consistent implementation across teams and vendors
• Partner with analytics and technology teams to validate data integrity and resolve tracking gaps (e.g., offline conversions, booking attribution)
• Build and maintain dashboards that provide clear, actionable visibility into funnel performance and marketing ROI

Requirements

• 6–10+ years in marketing analytics, growth analytics, or similar role
• Strong experience analyzing multi-step funnels and conversion performance
• Experience working with attribution, CRM, and cross-channel data
• Advanced analytical skills (SQL, Excel, BI tools; Python/R a plus)
• Experience with digital analytics platforms (GA4, Adobe, etc.)
• Ability to translate complex data into clear business insights and actions
• Strong cross-functional collaborator (marketing, operations, technology)
• Experience in healthcare, retail, or multi-location businesses preferred

Preferred

• Python/R a plus
• Experience with healthcare, retail, or multi-location businesses preferred