Responsibilities

• Lead the full US marketing strategy for Juicy Couture & Prestige Fragrances, from annual planning through in-market execution, with accountability for portfolio performance and business results.
• Serve as the primary US business owner of the portfolio — accountable for commercial performance, brand positioning, portfolio health, and bringing a clear strategic point of view to business decisions and trade-offs.
• Develop and manage annual marketing plans, including budget allocation, channel priorities, investment choices, and ROI targets, while proactively identifying opportunities and risks.
• Provide strategic leadership on pricing, forecasting, innovation pipeline, and new product feasibility for the allocated portfolio, making recommendations grounded in business performance and consumer insight.
• Lead the development and execution of 360° launch plans for Juicy Couture and the Prestige portfolio, partnering with IMC cross-functional teams (Digital/Social, PR/Influencer, Media, E-commerce, Retail Experience) to ensure alignment to brand strategy and commercial objectives.
• Manage key relationships with Trade Marketing and lead retail strategy recommendations that drive sell-through, proactively solve business challenges, and maximize in-market impact for the portfolio.
• Lead cross-functional coordination with the Retail Execution team to ensure the brands are compellingly represented across fixtures and event activities, identifying and resolving risks proactively before they impact execution.
• Own support for new door openings and retailer launches with bespoke Fragrance marketing programs tailored by channel, customer, and business need.
• Act as the Prestige Fragrance category lead in cross-functional meetings and planning processes, representing the business with a clear point of view and informed recommendations.
• Manage key relationships with Sales partners to shape bespoke strategies by retailer and channel for the portfolio and align decisions to commercial priorities.
• Lead partnership with Education & Merchandising to ensure Fragrance storytelling is consistent across all consumer touch points and aligned to strategic brand priorities and business objectives.
• Own cross-functional alignment, proactively problem solve to remove barriers, and serve as a back-up for Sandra when out or where needed to maintain continuity in decisions, priorities, and execution.
• Conduct ongoing analysis of the US Fragrance competitive landscape in Prestige, identifying threats, opportunities, and white space.
• Leverage consumer insights, Circana data, and retail performance data to form a clear point of view, develop strategic recommendations, and proactively course-correct as needed.
• Monitor portfolio performance against KPIs; synthesize findings into clear recommendations and present business implications and proposed actions to senior leadership.
• Communicate US Prestige Fragrance market needs to Global Marketing teams; ensure US requirements are reflected in global planning.