Senior Manager, Marketing & Engagement

Responsibilities

• The Senior Manager, Marketing & Engagement leads volunteer engagement efforts that support United Way’s revenue and impact goals.
• This role develops and manages opportunities for people and organizations to give and volunteer, including designing and executing successful events that raise awareness and generate crucial funds to support United Way’s mission.
• Volunteer Engagement: Connects people, workplaces, and community partners with meaningful ways to support United Way’s community goals. Plans, carries out, and analyzes results for volunteer and engagement opportunities, including affinity group events, company volunteer projects, 860Cares projects, and other efforts (such as care package events). Works with Corporate Engagement and Community Impact to connect engagement activities with community needs and organizational priorities; ensures strategic alignment. Builds and maintains relationships with community partners, donors, and sponsors to support impact and revenue goals throughout the year. Recruits, trains, and supports volunteers and staff in support of managing United Way events. Supports regional online volunteer hub with guidance from Director of Regional Engagement. Ensures regional opportunities are featured on hub site and ensures regular updates of site content as needed. Uses CRM systems to maintain volunteer data and information that supports engagement planning.
• Event Management: Manages assigned events that are designed to engage, educate, and inspire key stakeholders including current and prospective donors. Provides leadership for assigned event logistics, ensuring seamless cross-functional coordination and execution. Includes collaborating with stakeholders to establish event objectives, target audiences, and financial targets; and ensuring that Community Impact strategies and partners are appropriately featured. Manages event vendor relationships and consultant relationships. Manages run-of-show and script development for events as assigned.
• Other Projects: Leads special projects as assigned. Participates in cross-functional teams as assigned.

Requirements

• Bachelor’s degree and/or equivalent experience including at least five years of related experience required, such as volunteer management, marketing, social impact design, corporate community relations, or project management.
• Driver’s license and reliable transportation required.
• Proficiency in Microsoft Office Suite required, and customer relationship management (CRM) preferred.
• Experience with marketing, volunteer management, and/or corporate philanthropy preferred.
• Strong project management skills, including the ability to prioritize, solve problems, delegate, and create clear systems and processes.
• Ability to analyze data, identify insights, and turn complex issues into clear action steps.
• Ability to manage multiple priorities in a fast-paced environment and adjust quickly when needs change.
• Clear and effective written and verbal communication skills.
• Strong customer focus, including when working under pressure.
• Strong relationship-building skills with internal teams and external community partners.

Preferred

• Experience with marketing, volunteer management, and/or corporate philanthropy preferred.

Benefits

• Medical, dental vision, life and 403B retirement plans are offered