Responsibilities

• GM Partnership & Performance Communication - Serve as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region.
• GM Partnership & Performance Communication - Lead weekly operational intelligence cadences, fed back to central marketing
• GM Partnership & Performance Communication - Monthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goals
• GM Partnership & Performance Communication - Plan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward plan
• GM Partnership & Performance Communication - Build productive working relationships with all assigned GMs, including disengaged ones
• GM Partnership & Performance Communication - Attend Integrated Business Planning sessions with your regional RVP
• Performance Reporting & Spend Transparency - Own the GM-facing reporting layer - converting dashboard data into location-specific performance narratives to indentify opportunities and risk before they become reactive.
• Performance Reporting & Spend Transparency - Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnel
• Performance Reporting & Spend Transparency - Identify performance anomalies and escalate with recommended next steps
• Performance Reporting & Spend Transparency - Deliver conversion gap analysis when performance misses occur - quantifying the dollar cost of operational shortfalls

Requirements

• Experience: 5+ years in marketing analytics, account management, or a hybrid role combining data fluency with senior stakeholder communication.
• Multi-location, franchise, or home services experience preferred but not required. Service Agency or industry partner experience preferred.

Preferred

• Multi-location, franchise, or home services experience preferred but not required
• Service Agency or industry partner experience preferred