Responsibilities

• Develop and own the overall marketing and brand strategy for Landline, balancing near-term passenger acquisition goals with long-term brand building for both Portals and Regional Connect.
• Build a repeatable local marketing playbook for new route launches, then lead its execution via ongoing marketing for each market across digital, out-of-home (OOH), and earned media.
• Lead passenger acquisition efforts across direct response channels (e.g., Google, Meta, and other paid/digital channels), in partnership with outside agencies or contractors where needed.
• Build and manage a network of local and regional partnerships, community relationships, and grassroots/on-the-ground initiatives that drive awareness and ridership market by market.
• Serve as the go-to point of contact for local partners (airports, municipalities, tourism boards, and hotels/resorts in leisure markets) building relationships that support route launches and ongoing local marketing.
• Represent Landline directly with corporate marketing teams at major airline partners (e.g., American Airlines, Air Canada, Sun Country) on co-branded campaigns and coordinated launch marketing for new routes and markets.
• Build the internal case for marketing investment using data on acquisition, ridership, and route performance to advocate for marketing budget and resources against other company priorities.
• Develop and execute go-to-market and marketing plans for new routes, new markets, and new products (including Portals locations).
• Manage relationships with outside agencies and freelance/contract resources across media, creative, design, sourcing, briefing, and hold them accountable to results.
• Oversee brand identity, voice, and creative standards across all passenger touchpoints, including advertising, digital presence, in-market signage, and airline co-marketing materials.

Requirements

• 8–10 years of marketing experience, with a track record of increasing responsibility
• In-house brand marketing experience, with a focus on customer acquisition and direct response channels
• Hands-on experience managing digital marketing (e.g., Google, Meta) in support of B2C sales
• Experience managing partnerships and community or grassroots marketing initiatives.
• Experience marketing to specific, localized geographies — e.g., building and tailoring campaigns city-by-city or market-by-market rather than a single national strategy (Landline operates across regional markets and hub airports in the U.S. and Canada).
• Experience developing and implementing marketing strategy for a new product or service, for expansion into a new market, or for a new route/location launch.
• Experience managing outside agencies or contractors across both creative and media, including out-of-home (OOH) and earned media/PR.
• A strategic, big-picture mindset to connect marketing decisions to broader business and brand goals
• Ability to build a data-driven case for marketing investment and effectively advocate for budget and resources against competing company priorities.
• Comfortable representing the company externally with corporate marketing counterparts at major partners (e.g., airlines) to plan and execute joint marketing efforts.

Benefits

• Medical, dental, and vision insurance
• 401(k) plan
• Paid time off
• Flight benefits through our airline partners
• Company-paid life insurance