Responsibilities

• You will own marketing execution. This is a builder's seat: you take an idea from "we should do this" to "it's live and we can measure it."
• You report directly to the owner. You get direct access to decisions, a real say in strategy, a tool and software budget, and authority to run campaigns without waiting on a committee. What you will not get is a marketing peer to hand work to — this is a team of one, by design, for now. If the function proves out, you build the team.
• Social media and content — roughly 40% of the role
• - Own the content calendar and daily publishing across TikTok, Instagram, Facebook, and LinkedIn
• - Shoot, edit, and publish short-form video for TikTok and Reels, including on-camera and behind-the-scenes content with our loan officers and agents
• - Collect closing-day and event photos from loan officers in the field and turn them into on-brand posts within 24 hours
• - Build a reusable content library so we are never starting from a blank page
• Website and SEO — roughly 25%
• - Own firstadvantagemortgage.com: page updates, new landing pages, copy revisions, image optimization
• - Build and optimize city-specific landing pages (Charlotte, Gastonia, Belmont, Mount Holly, Concord, Huntersville, Greenville SC, and more)

Requirements

• You personally shoot and edit short-form video. This is not getting outsourced
• Working knowledge of on-page SEO and how Google Business Profile drives local leads
• Comfortable in a website CMS (WordPress, Webflow, Squarespace or similar)
• Demonstrated use of AI tools in real work, not just experimentation
• Strong, plain writing
• You reside in North Carolina within driving distance of the Charlotte metro, and can attend in-person shoots, closings, and events roughly 2–4 times per month. This travel time is paid
• Reliable high-speed internet and a dedicated home workspace

Preferred

• Experience in mortgage, real estate, home building, or another regulated industry
• Bonzo, Total Expert, Surefire, HubSpot or similar CRM
• Canva, Adobe Creative Suite, CapCut or comparable
• Google Analytics 4 and Google Search Console
• At least 1 year of hands-on marketing experience, or a marketing/communications degree paired with a portfolio that proves you can produce