Responsibilities

• Drive the strategic development and tactical execution of integrated marketing plans to build brand awareness and drive sales.
• Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats. Must be able to react to and adjust marketing plans in real-time.
• Ideate compelling creative concepts and manage asset development across brands in portfolio including TV commercials, digital and social content, and photography.
• Partner closely with the DTC, Sales, Retail Development, Creative and other internal teams to align on overall goals and execute strategic campaigns.
• Develop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.
• Manage external agencies with regards to digital media, creative development, and influencer marketing.
• Ability to develop project timelines, track projects and push forward to meet project goals and deadlines.
• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
• Regularly review and report trends, sales data and consumer behaviors.
• Partner with the Social team to develop social media and influencer strategies to ensure plans align with overall brand and marketing goals.

Requirements

• Bachelor's degree in marketing, digital marketing, or another related field is a plus.
• 7+ years of progressive marketing, TV/digital, social media, paid media.
• Experience managing brand partnerships and product collaborations
• Understanding of the licensing industry, particularly across entertainment/character IP
• Proven ability to leverage partnership strategy across multiple categories and tiers of retailers to drive franchise growth
• Strong understanding of social media and influencers as marketing levers
• Experience developing messaging and marketing programs targeting wide demographics including kids 5-12, parents, and adult collectors.
• Able to work cross-functionally and reciprocally with multiple departments (Social, Product Development, Licensing, Sales, Legal, Finance)
• Experience managing agency partnerships from RFP through campaign execution
• A self-motivated problem solver who thrives in fast-paced environments and can pivot between multiple high-priority projects without losing sight of the details

Preferred

• Agency-side experience in strategy or account management
• Understanding of toy industry and/or retail cycles
• Inbound and outbound licensing experience

Benefits

• Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.
• Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave. Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.