Responsibilities

• Drive the next phase of data and analytics for marketing, elevating our site analytics and measurement frameworks and general analysis and insights
• Drive high-level actionable analysis and insights to inform marketing strategic
• Lead the next evolution of data and insights for marketing, identifying gaps and ensuring key reports, tools provide the right level of information
• Deeply integrate with cross-functional data and analytics teams to align on the adoption of advanced analytical techniques by proactively collaborating with Data Science and Data Engineering teams to operationalize complex models and features.
• Operate with high autonomy in a high-pace, agile environment, owning the delivery of high-impact strategic insights.
• Lead and bring to life our unified measurement framework, pulling together MMM, MTA and experiments to support the team in making informed spend decisions
• Proactively deliver strategic, high-value analysis and recommendations to directly influence marketing channel plans across email, SEO, paid channels and more
• Drive analysis and insights on site performance, champion the usage of Google Analytics alongside internal site data
• Conduct deep dives and analyses into performance of marketing campaigns and channels
• Support forecasting of annual and monthly campaign performance with the finance team

Requirements

• 10+ years of experience as a Data Analyst, Data Scientist, or Strategic Marketing Analyst, with a demonstrable track record of driving significant business value.
• Expert-level proficiency in SQL and a strong working knowledge of a statistical language (Python/R) for advanced analysis and modeling.
• Proven experience across multiple marketing channels including email, paid search and paid media
• Deep domain expertise in marketing analytics, including hands-on experience with attribution models, including marketing mix models (MMM) and multi-touch attribution (MTA) as well as LTV predictions
• Expertise of Marketing analytics systems like GA4, Salesforce, Semrush, Google Search Console, etc.
• Expertise in data visualization and dashboarding (e.g., Looker/Tableau), including designing for executive consumption.
• Familiarity with the evolving SEO landscape and the impact of LLMs and AI on the market (i.e. AEO/GEO or AI search engines)
• Exceptional communication skills with a proven ability to translate complex statistical findings into clear, strategic narratives for executive-level audiences.
• The ability to proactively challenge the status quo and influence decision-making at the senior leadership level.

Benefits

• Group plan for medical, dental, vision, and prescription drug coverage.
• Short term disability, long term disability, and life insurance coverage.
• Participation in the Company’s bonus program-Participation in 401(k) plan with a 5% employer match.
• Commuter benefits to help cut down on parking and public transit costs.
• 25 days of vacation time plus 10 sick days and 10 company holidays.
• A genuine investment in your learning and development-Regular team outings and volunteer opportunities.
• An awesome office space.
• A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.