Senior Manager, Marketing Analytics at New Engen | Seattle, WA | $130K/yr – $145K/yr

New Engen

Senior Manager, Marketing Analytics

Seattle, WA (Hybrid)

$130K/yr – $145K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale analytics for multiple client accounts, building measurement frameworks and live insights that tie media tactics to real business outcomes.

Analytics Strategy: create measurement models aligned to client goals and media plans.
Advanced Analytics Execution: build queries and models across media, behavior, and conversions to answer complex questions.
Operations and Collaboration: improve workflows and partner with cross-functional teams to sustain scalable analytics results.

Job Description

Lead Analytics Strategy and Client Impact – Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs.
Lead Analytics Strategy and Client Impact – Design and implement measurement frameworks that align to media strategies, business objectives, and client goals.
Lead Analytics Strategy and Client Impact – Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making.
Lead Analytics Strategy and Client Impact – Translate complex data into clear, actionable insights that drive media performance and business outcomes.
Lead Analytics Strategy and Client Impact – Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps.
Own Advanced Analytics Execution – Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data.
Own Advanced Analytics Execution – Apply critical thinking to determine the right data sources, structures, and methodologies for each use case.
Own Advanced Analytics Execution – Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks.
Own Advanced Analytics Execution – Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative.
Own Reporting, Insights, and Data Integrity – Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools.

New Engen

3.6 Glassdoor

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Founded in 2016

Seattle, Washington, US

479 employees (204 in marketing)

www.newengen.com

74% recommend to a friend

97% CEO approval