Responsibilities

• Analytics Leadership & Strategy: Own the end-to-end marketing analytics and measurement strategy across paid media, owned digital experiences, and CRM data.
• Define and evolve KPIs, dashboards, and performance frameworks aligned to business outcomes such as policy binds, premium, conversion quality, and customer lifetime value.
• Translate complex data into clear, executive-level insights and recommendations to inform investment and optimization decisions.
• Partner with Marketing, Finance, and Business stakeholders to develop and maintain forecasting models for quotes, binds, and revenue, translating marketing performance and funnel dynamics into accurate, actionable business forecasts.
• Digital & Media Analytics: Lead analytics for digital acquisition channels , including Search, SEO, Paid Social, Programmatic Display/Video, Affiliates, and emerging discovery/search experiences (GEO/AEO).
• Partner with media and SEO agencies to validate performance reporting, attribution approaches, and optimization insights.
• Ensure consistent and accurate measurement across Google Ads, paid social, and programmatic platforms .
• Platform Ownership & Measurement: Serve as the primary owner of Google Analytics 4 (GA4) , including event design, conversion tracking, and data quality.
• Oversee tag implementation and governance using Google Tag Manager (GTM) or Tealium.
• Leverage Google marketing platforms including Campaign Manager 360, Display & Video 360, and Search Ads 360 .

Requirements

• 5+ years of experience in marketing analytics, with a strong emphasis on digital acquisition and performance measurement.
• Demonstrated experience managing or mentoring analysts, including prioritization, coaching, and quality control.
• Hands-on expertise with Google Analytics 4 (GA4), including event-based measurement, conversion design, and data validation.
• Proven experience working with tag management platforms, preferably Google Tag Manager (GTM) or Tealium.
• Strong working knowledge of digital media and measurement platforms, including: Google Ads, Campaign Manager 360, Display & Video 360, Search Ads 360, Paid social platforms such as Meta (Facebook/Instagram) and LinkedIn
• Deep understanding of digital marketing channels including SEM, SEO, Paid Social, Programmatic Display/Video, and Affiliates, and how they work together across the funnel.
• Experience integrating and analyzing multi-source datasets, including media data, web analytics, CRM data, and offline conversions.
• Ability to design and deliver executive-level dashboards, reports, and readouts that clearly communicate insights, risks, and recommendations.
• Strong grasp of attribution concepts and performance measurement in a privacy-first environment, including consent management, modeled conversions, and first‑party data strategies.
• Proven ability to partner effectively with external agencies, holding them accountable for data accuracy, measurement standards, and actionable insights.

Benefits

• 401(k) with competitive company matching
• Comprehensive health insurance, vision, dental and FSA plans (medical, limited purpose, and dependent care)
• Company paid group term life, short- term disability and long-term disability coverage
• 24 Paid time off days plus 2 Hiscox days,10 paid holidays plus 1 paid floating holiday, and ability to purchase up to 5 PTO days
• Paid parental leave
• 4-week paid sabbatical after every 5 years of service
• Financial Adoption Assistance and Medical Travel Reimbursement Programs
• Annual reimbursement up to $600 for health club membership or fees associated with any fitness program
• Company paid subscription to Headspace to support employees’ mental health and wellbeing
• Dynamic, creative, and values-driven culture