Senior Manager Marketing Analytics & Digital Performance at Sequel Med Tech | Marlborough, MA | $140K/yr – $195K/yr

Senior Manager Marketing Analytics & Digital Performance

Marlborough, MA (Remote)

$140K/yr – $195K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Turn data into decisions for healthcare marketing, owning dashboards, data integrity, and executive-ready storytelling that tie multi-channel performance to business outcomes.

Own dashboards and data pipelines across awareness to retention to deliver trusted insights for leadership.
Own attribution, cohorts, and segmentation to optimize CAC, channel mix, and spend with cross-functional partners.
Support testing, path analysis, and optimization recommendations to drive ROI and sustained growth.

Job Description

Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs across awareness, consideration, conversion, and retention stages. Pull, analyze, and integrate data from Salesforce and other relevant data sources to provide accurate, actionable insights.
Ensure data accuracy and integrity: Partner cross-functionally and with agency partners to validate Salesforce and other data sources and maintain consistent, reliable data pipelines.
Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templates and dashboards to provide consistent insights to stakeholders and senior leadership.
Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data into clear business insights, strategic recommendations, and action plans for senior leadership and cross-functional stakeholders.
Analyze marketing program effectiveness: Measure performance across digital channels (paid media, email, SEO, website) and identify optimization opportunities to improve ROI and business outcomes.
Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics, analyze test results, and recommend data-driven changes.
Identify trends and insights: Provide actionable insights based on consumer behavior, conversion paths, and segmentation analyses.
Analyze the HCP and PWD journey: Track user paths from initial awareness through conversion and retention to identify drop-off points, engagement opportunities and growth opportunities.
Develop attribution and cohort models: Evaluate marketing impact across touchpoints to understand CAC and channel performance to optimize future media spends.
Segment user behavior: Analyze HCP and PWD segments by acquisition source, product interaction, or demographics to tailor messaging and campaign strategy.

Sequel Med Tech

We’re Sequel — a driven team of innovators and problem solvers laser-focused on improving the health and lives of people with diabetes. We’re redefining what diabetes care looks like — so the next chapter is the best. Please note, Sequel Med Tech recently learned about individuals impersonating members of our recruiting team. Visit https://www.sequelmedtech.com/fraudalert for more information.

Founded in 2023

Manchester, New Hampshire, USA

429 employees (9 in marketing)

sequelmedtech.com