Responsibilities

• Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs across awareness, consideration, conversion, and retention stages. Pull, analyze, and integrate data from Salesforce and other relevant data sources to provide accurate, actionable insights.
• Ensure data accuracy and integrity: Partner cross-functionally and with agency partners to validate Salesforce and other data sources and maintain consistent, reliable data pipelines.
• Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templates and dashboards to provide consistent insights to stakeholders and senior leadership.
• Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data into clear business insights, strategic recommendations, and action plans for senior leadership and cross-functional stakeholders.
• Analyze marketing program effectiveness: Measure performance across digital channels (paid media, email, SEO, website) and identify optimization opportunities to improve ROI and business outcomes.
• Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics, analyze test results, and recommend data-driven changes.
• Identify trends and insights: Provide actionable insights based on consumer behavior, conversion paths, and segmentation analyses.
• Analyze the HCP and PWD journey: Track user paths from initial awareness through conversion and retention to identify drop-off points, engagement opportunities and growth opportunities.
• Develop attribution and cohort models: Evaluate marketing impact across touchpoints to understand CAC and channel performance to optimize future media spends.
• Segment user behavior: Analyze HCP and PWD segments by acquisition source, product interaction, or demographics to tailor messaging and campaign strategy.
• Inform campaign and channel strategy: Present performance reviews, business insights and recommendations to guide budget allocation, creative direction, and media planning.
• Lead competitive intelligence efforts: Identify, evaluate, and maintain internal and external sources of competitive intelligence, market trends, and industry developments to keep stakeholders informed and support strategic planning.
• Support strategic initiatives: Provide analytical support for brand campaigns, product launches, lifecycle marketing, and partnership programs.
• Drive cross-functional alignment: Act as a liaison between marketing, sales product, and finance to ensure cohesive data-informed decision making. Lead through influence by building strong relationships, aligning stakeholders, and driving execution without direct authority.