Responsibilities

• You will be responsible for supporting in defining product positioning, leading go-to-market strategies, and orchestrating 360-degree campaigns across channels.
• Lead marketing strategy for Lip & Collections categories in the US market, driving brand desirability, client engagement, and long-term growth.
• Drive brand awareness, client engagement, and revenue growth for Lip & Collections categories by developing 360-degree marketing strategies, managing product launches, and directing client experiences.
• Strategy & Brand Management - Develop objectives, goals, strategies, and measures for respective categories & brands.
• Strategy & Brand Management - Implement go-to-market and launch strategies, tracking objectives and KPIs to inform future business decisions.
• Strategy & Brand Management - Analyze orchestration and product performance, identifying opportunities, challenges and business needs and developing insights to inform future orchestrations.
• Strategy & Brand Management - Monitor US innovation and market trends, sharing insights to inform product and campaign direction.
• Strategy & Brand Management - Lead re-pricing analyses & strategy to ensure product pricing is both globally and locally relevant, and competitively positioned.
• Strategy & Brand Management - Provide guidance to core cross-functional partners on A&P spend based on brand goals.
• Product Portfolio & Lifecycle Management - Influence forecasting of new product launches and oversee new SKU creation/data integrity.

Requirements

• Bachelor’s degree in related field required
• Beauty marketing experience, preferably in Prestige
• Partially Remote: Role requires a minimum of three days in-person office presence at NYC office
• High proficiency in Microsoft 365 (Excel, PowerPoint)
• Knowledge of the US market and luxury client expectations
• Ability to influence and collaborate across diverse stakeholders
• Strong strategic thinking and execution capabilities
• Excellent communication, presentation, and organizational skills
• High attention to detail and ability to manage complex projects

Benefits

• Wellbeing resources include dedicated paid time off for wellbeing (Wellbeing Days in Retail) and a Wellbeing fund
• Family and care giving benefits (inclusive of parental leave, fertility support, Milk Stork, and Care.com Membership)
• Generous paid time off policies to include vacation, holiday, sick and volunteer days
• 401K and other incentives
• Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
• Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking