Marketing Manager (Remote)
Hire Feed
USA (Remote)
$20/hr - $45/hrIn-houseContractSenior level
4 hrs ago
Senior Manager, Local Store Marketing (LSM) - (IHOP)
Pasadena, CA (On-site)
$140K/yr – $160K/yrSenior Level12+ years expFull time
Posted 7 weeks ago
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Job Summary
Own the local activation backbone for a multi-brand restaurant group, turning national strategy into scalable, repeatable local campaigns with tight agency governance and cross-functional playbooks.
- Franchisee & Market Enablement: translate national campaigns into local activation and actively address franchisee feedback.
- Agency & Partner Management: be the single point of contact for agencies, ensuring outputs meet brand and performance standards.
- Tools, Platforms & Operations & Performance: standardize local processes and tools while tracking performance to inform optimization.
Job Description
Responsibilities
- LSM Strategy & Governance: Develop and evolve the global LSM framework aligned to national brand strategy.
- Establish scalable best practices, playbooks, and guardrails.
- Lead annual and quarterly LSM planning overlays.
- Franchisee & Market Enablement: Lead through influence and act as a strategic advisor to franchisees, co-ops, and regional teams.
- Enable effective local activation of national campaigns.
- Partner internally to address franchisee feedback and improve adoption.
- Agency & Partner Management: Serve as the primary point of contact for LSM agencies.
- Oversee local creative, media planning, and execution.
- Ensure agency outputs meet brand and performance standards.
- Tools, Platforms & Operations: Own and evolve the LSM portal and related tools.
Dine Brands Global
Founded in 2007, Dine Brands Global, Inc. (formerly DineEquity) passionately nurture and grow the world’s most beloved restaurant brands - Applebee's (established in 1980), IHOP (founded in 1958), and Fuzzy's Taco Shop (founded in 2003). With over 100 years of hospitality experience and expertise throughout 18 countries around the world, Dine Brands supports more than 3,400 restaurants, making it one of the largest full-service restaurant companies in the world. Who are we?We are innovators that embrace new ideas, authenticity, and collaboration to unite franchisees, brands, and team members to go further together. We value commitment and take personal accountability for our actions. We value openness, authenticity, and foster a collaborative, creative environment that believes we will go further when we Dine Together.
