Responsibilities

• Lifecycle Strategy & Execution
• - Own and execute Pique's lifecycle marketing across email, SMS, push, loyalty, and on-site experiences.
• - Build and optimize customer journeys across onboarding, retention, and winback to maximize LTV and engagement.
• - Run segmentation and personalization informed by data, testing, and customer insights.
• - Partner with creative and brand teams to deliver messaging aligned with Pique's luxury positioning and wellness lifestyle.
• - Set and track KPIs for retention and lifecycle performance; report results and continuously optimize.
• Subscription Growth & Retention
• - Execute strategies to increase subscription adoption, reduce churn, and improve subscriber satisfaction.
• - Collaborate with product, performance marketing, and CX to optimize the end-to-end subscription experience.
• - Test and scale retention tactics including loyalty, rewards & referral programs, and surprise & delight initiatives.

Requirements

• 5–7+ years of CRM, lifecycle, and retention marketing experience, including direct experience with a DTC eCommerce subscription business (required).
• Proven ability to drive measurable improvements in retention, churn, and customer LTV.
• Strong command of CRM platforms, ESPs, and analytics tools (e.g., Klaviyo, Postscript, Google Analytics, Looker).
• Expertise in building and optimizing customer journeys, personalization, and segmentation.
• Data-driven marketer with hands-on experience running A/B and multivariate tests at scale.
• Strong collaboration and people skills, with experience mentoring junior team members a plus.
• Excellent communication and storytelling across functions.
• Passion for health, wellness, and creating customer-first experiences.
• Enthusiasm for shaping a motivated, talented, and truth-seeking team culture, with a commitment to personal growth and organizational excellence.

Preferred

• A strategic, data-informed marketer who can translate insights into actionable lifecycle strategies.
• A creative problem solver with a passion for building customer relationships that last.
• A collaborative operator who thrives in a fast-paced, cross-functional environment.
• A retention expert who is as comfortable in dashboards and models as they are in brand and creative discussions.
• A motivated team player excited to shape the future of Pique's customer journey and long-term growth.
• A versatile team player who thrives in a dynamic environment and is excited to take on a wide range of responsibilities.
• Ability to receive and deliver radical candor — non-negotiable.