Responsibilities

• Own the customer lifecycle email program end to end: welcome, onboarding, adoption, product launch, usage decline, win-back, and expansion.
• Onboarding. Build the sequences that carry a new firm from signed contract to first real case outcome in Eve, milestone-driven rather than calendar-driven, with separate tracks by firm size, practice area, and which products they bought.
• Adoption. Run campaigns for Eve Intake, Eve Agents, and Eve Auditor targeted by what a firm isn't using yet, teaching each feature through the firm's own cases rather than generic capability copy.
• Retention. Build the programs that keep an established firm engaged past onboarding, and own net revenue retention and adoption depth as numbers you answer for.
• Anti-churn. Design early-warning plays on behavioral signals, such as a drop in matters created or a champion who stops logging in, and build the save and win-back motions behind them.
• Expansion. Build cross-sell and seat-growth motions inside existing accounts, including getting a single-product firm onto a second product.
• Write the copy, build the segmentation off product usage data, and own the lifecycle stack: campaign tooling, the data flowing into it, deliverability, and sending reputation. Use AI-assisted workflows to run more programs than one person normally could.
• Test continuously, report results honestly including the ones that didn't work, and partner with Customer Success so automated messaging and human outreach reinforce each other.

Requirements

• 5+ years in lifecycle, CRM, or retention marketing, owning customer email programs across the full lifecycle rather than one stage of it.

Benefits

• 💰 Competitive Salary & Equity
• 💹 401(k) Program with Employer Matching
• ⚕️ Health, Dental, Vision and Life Insurance
• 🩼 Short Term and Long Term Disability
• 🚗 Commuter Benefits *
• 🧑‍💻 Autonomous Work Environment
• 🖥️ Workplace Setup Reimbursement
• 🏠 Telecomm Stipend
• 🏝 Flexible Time Off (FTO) + Holidays
• 🚀 Quarterly Team Gatherings