Senior Manager, Lifecycle & Partner Marketing at Marriott | Bethesda, MD | $110K/yr – $164K/yr

Senior Manager, Lifecycle & Partner Marketing

Bethesda, MD (Hybrid)

$110K/yr – $164K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own loyalty promotions with clear ownership of growth through member insights, program effectiveness, and new offerings integration.

Promotions strategy and execution that expand the member base and deepen engagement.
Test and learn and ROI-focused analyses to optimize campaigns and reveal best practices.
Industry and competitive insights to uncover opportunities and drive program improvements.

Job Description

Lead projects and initiatives that enable enhanced member experiences and drive incremental revenue.
Utilize consumers insights to inform loyalty promotions strategy development and execution.
Support evolution and optimization of loyalty promotions with a focus on member expansion and engagement, taking into consideration changing requirements of emerging businesses and new offerings.
Understand how broad and targeted promotions can support new and existing offerings and support growth of the promotions program.
Integrate new offerings into promotions planning and execution, including promotions structures, marketing, digital experience, etc.
Work with marketing and CX partners to understand and report on promotion effectiveness for internal and external partners.
Use reporting to identify opportunities and best practices, implementing to improve performance.
Execute test and learn curriculum and analyses campaign performance to optimize results.
Research industry and competitive marketplace for opportunities and improvements.

Bachelors’ degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major
Six years’ relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance.
Strong foundation with CRM/customer marketing program measurement, including audience segmentation, promotion development and management, and ROI analysis.
Expertise in managing end-to-end marketing campaign development
Knowledge of and experience with marketing technology (Martech) and promotion capabilities, with the ability to implement best practices in marketing promotions.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE

1.1K employees (11 in marketing)

www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park