Senior Manager, Lifecycle Marketing

USA (Remote)

$78K/yr – $95K/yrSenior Level4+ years expFull time

Posted 6 days ago

Job Summary

Own and optimize end to end lifecycle marketing programs for mid market and enterprise clients, partnering with analytics and cross functional teams to drive acquisition, engagement, retention, and revenue.

Lead strategy and client communications
Build and optimize automated lifecycle campaigns across channels

Job Description

Responsibilities

Lifecycle Marketing Strategy & Client Communications
Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation.
Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices.
Leading regular reporting, campaign reviews, and performance discussions with clients.
Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing.
Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels.
Building scalable segmentation, personalization, and automation strategies.
Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more.
Supporting clients in expanding and optimizing their lifecycle marketing and automation programs.

Requirements

4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.
Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey.
Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.
Excellent verbal and written communication skills with a proactive mindset.
Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth.
Experience managing client relationships and presenting campaign performance and recommendations.
Experience with web analytics (GA4, etc) and setting up UTM tracking.
Ability to hit the ground running and pick up new skills.

Benefits

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!

Wpromote, LLC

3.7 Glassdoor

Wpromote is the independent marketing agency that breaks down the barriers between brand and the bottom line. We've joined forces with creative powerhouse Giant Spoon to help our clients transform bold ideas into decisive action and business impact by uniting strategy, media, creative, and data into one fully integrated playbook. Trusted by high-growth innovators like Vuori and Peacock, category leaders like Intuit QuickBooks and Strava, and bold brands like Equinox and Aritzia, we work with brands ready to unleash their challenger spirit because they refuse to stand still. Our experts understand how to make the most of every touchpoint across the full customer journey to drive business outcomes CFOs love. By harnessing, augmenting, and accelerating the power of human intelligence and creativity with our industry-leading Polaris IQ technology, we stay ahead of the culture and make sure our clients are ready to move first, move fast, and move confidently so they can outsmart the competition and win.

Founded in 2001

El Segundo, California, USA

675 employees (282 in marketing)

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1% recommend to a friend

1% CEO approval