Responsibilities

• Design and execute Leap’s end-to-end lifecycle marketing strategy from first touch through opportunity creation
• Build segmentation frameworks, nurture journeys, and lead scoring models that drive qualified pipeline
• Identify funnel friction points and implement targeted lifecycle interventions to improve conversion
• Own the architecture of the lifecycle marketing stack in HubSpot, including CRM structure, automation logic, and integrations
• Partner with RevOps and Data to ensure clean data flows, clear lifecycle stages, and scalable reporting
• Maintain best practices across deliverability, compliance, and contact governance
• Build and run a structured experimentation program across the lifecycle funnel
• Design and analyze A/B tests across segmentation, messaging, and nurture strategies
• Translate insights into measurable improvements in conversion and pipeline generation
• Own lifecycle messaging across the funnel, including emails and automated journeys

Requirements

• 8+ years of lifecycle marketing / CRM experience with ownership of pipeline or revenue outcomes in B2B environments
• Deep expertise in HubSpot, including building complex workflows and lifecycle architectures independently
• Proven track record of building lifecycle programs that drive measurable business impact (e.g., opportunity creation, pipeline conversion)
• Strong experience with segmentation, automation, lead scoring, and behavioral trigger systems
• Analytical rigor with experience designing and evaluating experimentation frameworks

Preferred

• Experience in healthtech, benefits, or other complex, sales-assisted environments
• Experience building lifecycle functions from 0 → 1 and scaling them
• Experience partnering closely with RevOps, Data, and Engineering teams