Responsibilities

• Lifecycle Strategy & Campaign Leadership
• Lead lifecycle campaign strategy across email, push and in-product marketing (including pre-roll and on-platform marketing placements)
• Own messaging and communications planning for major show launches, tentpole moments and new initiatives (e.g. podcasts, loyalty programs, product launches)
• Develop structured campaign frameworks that align audience, messaging, timing and channel strategy
• Establish lifecycle creative best practices across both BritBox and BBC Select
• Ensure campaigns are properly tracked, tagged and measured to enable performance optimisation
• Maintain high standards of QA, rendering testing and deliverability best practices
• Segmentation, Personalisation & Optimisation
• Translate audience insights into persona-based and behavioural segmentation strategies that support engagement & loyalty outcomes
• Develop personalised messaging approaches that bring segmentation to life creatively

Requirements

• Bachelor’s degree required
• 6–8 years’ experience in lifecycle, CRM or email marketing within subscription, DTC or entertainment businesses
• Deep hands-on experience building and deploying email campaigns (required)
• Experience working within CRM and customer data platforms such as Blueshift, Hightouch and/or Recurly Engage
• Strong understanding of segmentation logic, audience syncing and triggered campaign setup
• Experience developing automated lifecycle journeys and behavioural campaigns
• Strong understanding of email best practices including deliverability, testing and optimisation

Preferred

• Experience in streaming, subscription or media businesses preferred