Responsibilities

• Lead and inspire the lifecycle marketing team, fostering a high-performance culture rooted in collaboration, accountability, innovation, and growth
• Own and evolve the full-funnel lifecycle marketing strategy across email, CRM, SMS, and automated customer journeys
• Develop strong collaboration with external agency partners to drive strategic alignment, high-quality campaign execution, and operational excellence.
• Build, execute, and optimize multi-channel nurture campaigns that drive engagement, pipeline growth, lead conversion, and retention
• Lead database activation efforts, including audience segmentation, lead scoring, workflow automation, and personalized engagement strategies
• Build and manage HubSpot campaigns, workflows, forms, dashboards, reporting, and integrations
• Troubleshoot technical issues across HubSpot, Salesforce, workflows, campaign automations, forms, and system integrations
• Develop scalable testing frameworks for subject lines, messaging, creative, timing, segmentation, and conversion optimization
• Design and optimize lifecycle journeys for webinar registrants, referral leads, event attendees, and high-intent prospects
• Build and refine segmentation models based on geography, audience type, behavior, engagement, and business needs

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required
• 7+ years of experience in lifecycle marketing, CRM, email marketing, marketing operations, or related growth marketing disciplines
• Experience working in B2B, membership, professional services, events, education, or high-growth environments preferred
• Experience managing direct reports and developing high-performing teams preferred
• Extensive experience in lifecycle marketing, CRM optimization, marketing automation, and database management
• Deep hands-on expertise with HubSpot, including workflows, automation, reporting, segmentation, and campaign management
• Experience working with Salesforce and broader marketing technology ecosystems and integrations
• Proven success leading lifecycle strategies that drive measurable business outcomes across acquisition, engagement, and retention
• Strong analytical mindset with experience building dashboards, reporting frameworks, and performance analyses
• Advanced expertise in segmentation strategy, personalization, lead nurturing, and automated customer journey development
• Experience troubleshooting technical marketing automation and CRM issues independently and collaboratively
• Strong understanding of email marketing best practices, deliverability, QA, and database governance
• Exceptional organizational and project management skills with strong attention to detail
• Proven ability to lead cross-functional initiatives and manage multiple stakeholders effectively
• Experience managing agencies, vendors, or external marketing partners
• Collaborative leadership style with the ability to balance strategic thinking and hands-on execution
• Excellent communication skills with the ability to simplify complex concepts and drive organizational alignment
• A strong commitment to Vistage’s core values of Trust, Caring, Challenge, and Growth

Benefits

• Fully-paid healthcare is provided for employees through Aetna, along with access to dental, vision, and life insurance coverage available to employees at very low rates
• 401(k) matching funds after your first month as an employee
• Free snacks and a weekly free lunch day, along with free lattes and nitro cold brew coffee on tap
• On-site gym with Peloton bikes and other top-tier fitness equipment; access to an additional gym, volleyball courts, and a scenic office park
• Actionable career progression plan developed through individual collaboration with manager; generous tuition reimbursement program
• 16 days of paid time off + 12 paid holidays per year; additional annual paid days off based on tenure