Responsibilities

• Own the lifecycle marketing strategy for employer and EAP partnerships, driving utilization, activation, engagement, and retention across covered populations.
• Develop scalable frameworks for onboarding new employer groups and launching lifecycle journeys aligned with contractual and benefit structures.
• Design segmentation strategies for employer-provided employee lists, accounting for engagement likelihood, demographics, tenure, and eligibility structure.
• Develop thoughtful awareness and activation campaigns that introduce the benefit, build trust, reduce stigma, and clearly communicate value.
• Optimize messaging cadence and channel mix (email, SMS where applicable, in-product touchpoints, employer toolkits) to drive engagement without oversaturation.
• Partner with Account Management to support custom campaigns for key clients.
• Build automated nurture journeys that guide interested employees from awareness to account creation, therapist match, and first session completion.
• Use behavioral triggers to personalize communication based on browsing behavior, sign-up progress, and early engagement signals.
• Ensure messaging reinforces trust, confidentiality, and clinical integrity.
• Define KPIs across the full funnel: list engagement rate, account creation rate, first session conversion, activation time, session frequency, and retention.

Requirements

• Ability to work in the US and travel to our San Jose, California office up to three times per year plus an additional company offsite.
• 7+ years of experience in lifecycle marketing, CRM, growth, or engagement marketing, with at least 2–3 years in a strategic or leadership capacity.
• Experience in B2B2C models, ideally in healthcare, benefits, EAP, or subscription-based services.
• Proven experience building and optimizing full-funnel lifecycle programs from awareness through retention.
• Strong expertise in segmentation, journey orchestration, and marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, Braze, etc.).
• Deep analytical mindset; comfortable working with performance data and defining experimentation roadmaps.
• Strong cross-functional leadership skills; experience partnering with Sales, Account Management, Product, Analytics, Legal, and Brand.
• Strong understanding of privacy, compliance, and responsible marketing practices in regulated industries.

Preferred

• Experience managing employer-provided or partner-provided audience lists and building engagement strategies around them is a plus.

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers
• The base salary range for this position is $110,000 - $180,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2026 . Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.