Senior Manager, Key Opinion Leader & External Engagement Strategy (Remote)

Tarrytown, NY (Unknown)

$123K/yr – $169K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own a KOL-driven external engagement program that translates clinician insights into product and lifecycle decisions across cross-functional teams.

  • KOL Engagement: define strategy, segment, and prioritize relationships with Medical Affairs.
  • VOC & Advisory: design and run advisory boards, panels, interviews, and translate insights for PM, NPD, and stakeholders.
  • Advocacy & Governance: align activities with regulatory and commercial priorities and coordinate cross-functional inputs.

Job Description

Responsibilities

  • Develop and execute a comprehensive KOL engagement strategy across clinical areas, aligned to business, medical, and innovation priorities.
  • Identify, segment, and prioritize KOLs and influencers based on clinical expertise, influence, advocacy impact, and geographic relevance.
  • Build and maintain long-term, compliant relationships with KOLs in close partnership with Medical Affairs.
  • Design, implement, and manage VOC programs, including advisory boards, panels, interviews, and qualitative research initiatives.
  • Synthesize VOC insights into clear, actionable recommendations for Product Management, Upstream Marketing (NPD), and cross-functional stakeholders.
  • Ensure VOC activities are structured, repeatable, and embedded into annual planning and lifecycle management processes.
  • Plan and manage speaker programs in collaboration with Medical Affairs and Marketing Communications, ensuring alignment with educational and strategic objectives.
  • Coordinate external webinars and virtual events, including speaker selection, content alignment, logistics, and post-event insights capture.
  • Partner with Marketing Communications to ensure consistent messaging, branding, and audience engagement across channels.
  • Support advocacy strategies in collaboration with Government Affairs and Medical Affairs, including engagement with patient advocacy groups, professional societies, and external organizations.

Requirements

  • 8–12 years of experience in healthcare, life sciences, medical devices, diagnostics, or pharmaceuticals.
  • Demonstrated experience managing KOL engagement, advisory boards, speaker programs, VOC initiatives, or external events.
  • Strong understanding of how to partner effectively with Medical Affairs, Clinical Affairs, and commercial teams in a matrixed organization.
  • Excellent communication, synthesis, and stakeholder management skills.

Preferred

  • Bachelor’s degree required; advanced degree (MBA, MPH, MS, PhD) preferred.

Benefits

  • The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.
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Siemens Healthineers

Siemens Healthineers is a leading medtech company with over 125 years of experience. We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our portfolio, spanning in vitro and in vivo diagnostics to image-guided therapy and cancer care, is crucial for clinical decision-making and treatment pathways. With our strengths in patient twinning, precision therapy, as well as digital, data, and artificial intelligence (AI), we are well positioned to take on the greatest challenges in healthcare. We will continue to build on these strengths to help overcome the world’s most threatening diseases, enable efficient operations, and expand access to care. We are a team of more than 71,000 Healthineers in over 70 countries passionately pushing the boundaries of what is possible in healthcare to help improve the lives of people around the world.

Forchheim, Bavaria, DEU
49K employees (2,081 in marketing)

Traffic Signals

Monthly Visitors
926.4K
Monthly Google Ads Budget
$33.6K
Traffic Source Mix
Search
49.4%
Direct
37.1%
Referral
7.5%
Social
5%
Paid
0.9%

Headcount Trend

Current headcount: ~48.9K

Marketing Team

Marketing Team Size
1,663 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$2.8B
Last Raise
$2.5M
Grant, 5 years ago

Funding History

  • May 2021
    Grant • $2.5M
  • Mar 2021
    Post IPO Equity • $2.8B

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